Akcinė bendrovė ORLEN Baltics Retail

Akcinė bendrovė ORLEN Baltics Retail is a Lithuanian fuel retail company that is part of the ORLEN Group, a Central European multi-energy company headquartered in Poland. The company operates ORLEN-branded fuel stations and associated convenience retail services across Lithuania. It focuses on the sale of motor fuels (gasoline, diesel, autogas), ancillary automotive products and services, and forecourt retail (food-to-go, convenience goods, car wash).

Company Overview

Legal name: Akcinė bendrovė ORLEN Baltics Retail (AB ORLEN Baltics Retail)
Country: Lithuania (Lietuva)
Industry sector: Fuel retail; energy; convenience retail (mažmeninė prekyba degalais ir susijusiomis paslaugomis)
Founding date: Not publicly confirmed in authoritative open sources; the entity operates as part of ORLEN Group’s retail activities in Lithuania (the group’s presence in Lithuania dates back to its 2006 acquisition of the Mažeikiai refinery and subsequent retail development).
Headquarters: The specific registered office for AB ORLEN Baltics Retail is not confirmed in open public sources. ORLEN Group’s Lithuanian operations have administrative presence in Mažeikiai (refinery area) and commercial offices in Vilnius; the exact registered address of this entity should be verified via the Lithuanian Register of Legal Entities (Juridinių asmenų registras).

Legal Information

Juridinis statusas: Akcinė bendrovė (AB)
Įmonės kodas: Not publicly available in authoritative open sources; verify via Juridinių asmenų registras (Registrų centras).
PVM kodas (VAT): Not publicly available in authoritative open sources; verify via VMI/Registrų centras databases.
Official website: orlen.lt (group’s Lithuanian portal); orlenlietuva.lt (ORLEN Lietuva site).
Official email address: Not publicly listed specifically for AB ORLEN Baltics Retail. General contact is typically handled via the contact pages on orlen.lt / orlenlietuva.lt.
Registered office address: Not publicly confirmed for this specific entity in open sources; please verify in Juridinių asmenų registras.
Phone number: Not publicly confirmed for this specific entity; general inquiries are served via ORLEN Group’s Lithuanian websites’ contact channels.

Note: For Lithuanian companies, definitive legal data (įmonės kodas, PVM kodas, buveinės adresas) should be taken from the official registry (Registrų centras). Where the company communicates via the group’s websites, specific AB-level contacts may not be listed separately.

Business Operations

Main products and services:
- Retail sale of motor fuels (gasoline, diesel; premium fuel grades where available).
- Liquefied petroleum gas (autogas) at selected stations.
- Convenience retail and food-to-go services (forecourt shops; café concepts used by the ORLEN network).
- Car wash services at selected locations.
- B2B fleet cards and fuel card services, invoicing solutions for business customers (as provided under ORLEN Group’s Baltic retail offering).
- Ancillary automotive products (lubricants, fluids, accessories).

Business model: Network-based fuel retail and convenience services under the ORLEN brand, integrated with ORLEN Group’s supply chain (including sourcing from the Mažeikiai refinery operated by AB ORLEN Lietuva) and supported by centralized procurement, brand standards, and marketing programs typical of ORLEN’s retail operations.

Market position: ORLEN is among the larger branded fuel networks operating in Lithuania. While the precise station count and market share for AB ORLEN Baltics Retail are not disclosed in open sources, the ORLEN brand is visible nationwide and competes with other major national networks.

History

- 2006: PKN ORLEN (now ORLEN S.A.) acquired the Mažeikiai refinery (formerly “Mažeikių nafta”), establishing a major integrated presence in Lithuania through AB ORLEN Lietuva.
- 2006–2010s: Development and consolidation of retail activities in Lithuania under ORLEN Group, including the operation and rebranding of filling stations to the ORLEN brand, leveraging the group’s supply capabilities.
- 2010s–2020s: Continued modernization of stations, expansion of convenience retail concepts, and adoption of ORLEN’s group-wide brand standards across the Baltic retail footprint.
Note: The detailed founding story and corporate reorganization steps leading specifically to the entity named “AB ORLEN Baltics Retail” are not fully documented in open public sources; company-level history is typically recorded in registry filings and group internal communications.

Financial Information

Revenue: Not publicly disclosed on open group portals specifically for AB ORLEN Baltics Retail. Annual financial statements, if filed, can be obtained from the Juridinių asmenų registras or authorized data providers.
Funding rounds: Not applicable/Not disclosed; the company operates as part of the ORLEN Group’s corporate structure rather than as a venture-backed entity.
Ownership structure: AB ORLEN Baltics Retail operates within ORLEN Group’s Baltic structure. The Lithuanian refining company AB ORLEN Lietuva is a wholly owned subsidiary of ORLEN S.A.; Lithuanian retail activities are organized under ORLEN Group subsidiaries. Exact direct shareholding for AB ORLEN Baltics Retail should be confirmed in the Lithuanian Register of Legal Entities and ORLEN Group corporate disclosures.

Leadership and Management

Key executives (vadovai):
- Specific names and roles for AB ORLEN Baltics Retail are not listed in open public sources reviewed. Executive and board information can be found in Juridinių asmenų registras filings and the company’s statutory disclosures.
Note: ORLEN Group and AB ORLEN Lietuva maintain publicly named executive teams at the group and refinery-company level; however, AB-level retail subsidiary management is often disclosed via registry filings rather than group press releases.

Office Locations

Registered office (buveinė): Not publicly confirmed in open sources; verify via Juridinių asmenų registras (Registrų centras).
Other offices: ORLEN Group operates in Mažeikiai (refinery area) and has a commercial presence in Vilnius; specific AB ORLEN Baltics Retail offices are not individually listed in open sources.
Phone numbers: Not publicly confirmed for this specific entity; general contact is available via orlen.lt / orlenlietuva.lt “Kontaktai”.

Market Position and Competitors

Competitors in Lithuania:
- Circle K Lietuva (international network)
- VIADA LT (national network)
- NESTE Lietuva (unmanned and manned stations)
- Baltic Petroleum / EMSI and other regional chains
These brands collectively cover a large portion of the Lithuanian fuel retail market. ORLEN competes on brand strength, integrated supply from the Mažeikiai refinery, nationwide coverage, and convenience retail offerings.

Competitive advantages:
- Integration within ORLEN Group’s refining and logistics system, supporting supply reliability.
- Strong regional brand recognition under the ORLEN banner.
- Standardized retail concepts and quality controls across the network.
- Access to group-wide product development (e.g., premium fuels) and B2B solutions (fleet cards).

Market share: Precise market share for AB ORLEN Baltics Retail is not disclosed in open sources; industry reports generally rank ORLEN among the notable players in Lithuania alongside Circle K, VIADA, and NESTE.

Recent Developments

- Ongoing rebranding and modernization of stations to the unified ORLEN visual identity across the Baltics.
- Expansion and enhancement of convenience retail and café concepts at forecourts in line with ORLEN Group standards.
- ORLEN Group has communicated broader regional investments (energy transition, retail modernization, digital tools); Lithuanian retail activities typically reflect these group-wide initiatives.
Note: Company-specific press releases for AB ORLEN Baltics Retail are limited in open sources; refer to ORLEN Lietuva and ORLEN Group newsrooms for the latest official announcements.

Contact Information

Company-specific contacts (AB ORLEN Baltics Retail): Not individually published in open sources; for official and up-to-date details (email, phone, registered office), consult the Lithuanian Register of Legal Entities.
General ORLEN contacts in Lithuania:
- Website: orlen.lt (Lithuania portal)
- ORLEN Lietuva website: orlenlietuva.lt
- Contact page: Refer to the “Kontaktai” section on the above websites for inquiry forms and service contacts.
Important: For legal correspondence, use the registered office details and official emails as listed in the Juridinių asmenų registras or on the company’s official documentation.

Sources and References

- ORLEN Group official website (corporate information, retail brand overview). URL: orlen.pl
- ORLEN Lithuania portals and public information for Lithuania. URLs: orlen.lt; orlenlietuva.lt
- Lithuanian Register of Legal Entities (Juridinių asmenų registras, Registrų centras) for authoritative legal data (įmonės kodas, PVM kodas, buveinės adresas, vadovai, taryba/valdyba). URL: registrucentras.lt (access required).
- Lithuanian business directories for secondary confirmation (e.g., Rekvizitai, Verslo žinios company listings). Common portals include: rekvizitai.lt; rekvizitai.vz.lt (verify data against the official registry).
- Press releases and market commentary from ORLEN Lietuva and industry media regarding retail operations and rebranding in the Baltics.

Data gaps note: Specific legal identifiers (įmonės kodas, PVM kodas), registered office address and direct phone, as well as named executives/board members for AB ORLEN Baltics Retail were not available in the open sources reviewed. For complete and current details, consult the Juridinių asmenų registras and the company’s own disclosures.