DEICHMANN AVALYNĖ UAB

DEICHMANN AVALYNĖ UAB is the Lithuanian subsidiary of Deichmann Group, one of Europe’s largest footwear retailers. The company operates a nationwide retail network and an e-commerce channel offering affordable footwear and accessories for women, men, and children. It forms part of the privately owned Deichmann SE, headquartered in Essen, Germany.

Company Overview

Legal name: „DEICHMANN AVALYNĖ“ UAB
Country: Lithuania
Headquarters (Lithuania): Registered office is in Vilnius (exact street address is recorded in the Lithuanian Register of Legal Entities; see Legal Information section).
Industry sector: Retail (Footwear and accessories)
Parent company: Deichmann SE (Essen, Germany)
Founding (Lithuanian subsidiary): The precise establishment year of the Lithuanian entity is not publicly confirmed in secondary sources accessible here. Deichmann Group itself was founded in 1913 in Essen, Germany, by Heinrich Deichmann.

Legal Information

Įmonės kodas (company registration code): Not publicly available in the sources accessible here. It is recorded in the Lithuanian Register of Legal Entities (Juridinių asmenų registras).
PVM kodas (VAT code): Not publicly available in the sources accessible here. Typically formatted as LT + įmonės kodas and retrievable via the Lithuanian VAT registry or the company’s official disclosures.
Official website (Lithuania): https://www.deichmann.com/lt-lt
Email address (customer service, Lithuania): Not explicitly published in the sources accessible here. Deichmann commonly uses country-specific service emails (e.g., format service-XX@deichmann.com). Customers can contact Deichmann Lithuania via the online contact form on the official website.
Registered office address: The registered address is recorded with the Lithuanian Register of Legal Entities; the exact street address is not listed on the public corporate site in sources accessible here.
Registered office phone number: Not publicly listed on the company’s Lithuanian website in sources accessible here.

Note: For authoritative legal and registry details (įmonės kodas, PVM kodas, registered address, and official contact numbers), consult the Lithuanian Register of Legal Entities (Registrų centras) and the Lithuanian VAT registry.

Business Operations

Main products and services: Footwear and accessories across categories (women, men, children), including Deichmann-owned brands (such as Graceland, 5th Avenue, Catwalk, Venice, and Victory) and selected third-party/sports brands (e.g., adidas, Nike, Puma, among others).
Business model: Multi-channel retail combining brick-and-mortar stores and an e-commerce platform. Deichmann leverages centralized sourcing, private-label brands, and value pricing to achieve scale efficiencies.
Market presence in Lithuania: Stores located in major shopping centers and high-footfall retail areas in cities such as Vilnius, Kaunas, Klaipėda, Šiauliai, and Panevėžys, complemented by online sales through the Lithuanian website.

History

Global background: Deichmann was founded in 1913 in Essen, Germany, and has grown into one of Europe’s leading footwear retailers. The group expanded into numerous European markets over the late 20th and early 21st centuries.
Entry into Lithuania: Deichmann launched operations in Lithuania via DEICHMANN AVALYNĖ UAB during the 2010s (exact incorporation year not confirmed in public secondary sources accessible here). The company has since developed a store network in key urban centers and introduced an online shopping channel tailored to Lithuanian customers.
Key developments: Expansion of store footprint, introduction of localized e-commerce, and adoption of omnichannel services (such as online order and in-store returns) in line with Deichmann Group’s broader digital and retail strategies.

Financial Information

Revenue (Lithuania): Detailed revenue figures for the Lithuanian subsidiary are not publicly broken out in accessible sources. As a subsidiary of Deichmann SE (a privately held group), consolidated financials are sometimes reported at group level rather than by country.
Funding rounds: Not applicable; the company is part of a privately owned group and does not typically engage in public equity funding rounds.
Ownership structure: Wholly owned by Deichmann SE or an affiliated holding entity within the Deichmann Group. Deichmann SE is a privately held, family-owned company based in Germany.

Leadership and Management

Vadovai (executives/managers): The names and positions of the Lithuanian subsidiary’s executives (e.g., country manager/general director) are recorded in the Lithuanian Register of Legal Entities. Specific names are not publicly disclosed on the Lithuanian corporate website in the sources accessible here.
Board members: As a private subsidiary, board composition details for the Lithuanian entity are not publicly listed in accessible sources. Governance oversight is ultimately under the Deichmann Group.

Note: For up-to-date leadership information, consult the Lithuanian Register of Legal Entities (JAR) or official filings.

Office Locations

Registered office (buveinė): Vilnius, Lithuania (exact street address recorded with JAR; not publicly listed on the Lithuanian site in sources accessible here).
Additional offices: No separate administrative office locations are publicly disclosed in accessible sources; operations are primarily executed through retail stores and digital channels.
Phone numbers (offices): Not publicly listed on the Lithuanian site in sources accessible here.

Market Position

Competitors in Lithuania: CCC, Danija, Ecco, Salamander, Humanic (where present), and sports-focused retailers carrying branded footwear (e.g., Sportland and Intersport in shopping centers). Online marketplaces also compete in footwear.
Market share: Not publicly available in accessible, country-specific reports.
Competitive advantages: Scale purchasing, broad assortment across price points, strong private-label portfolio, presence in high-traffic shopping centers, and an established omnichannel approach (store network plus e-commerce). Deichmann’s focus on value pricing and frequent new collections enhances customer appeal.

Recent Developments

Omnichannel enhancements: Deichmann has pursued group-wide digital improvements, including online assortment expansion and customer service optimization, reflected on the Lithuanian website and retail operations.
Store network evolution: Continued optimization of store presence in major Lithuanian malls and retail corridors. Specific new openings or closures are announced periodically by the company, though detailed local press releases are not accessible here.
Sustainability and responsible sourcing: At the group level, Deichmann has implemented initiatives around supplier standards, social compliance, and product responsibility; these policies apply to all subsidiaries, including Lithuania.

Contact Information

Website: https://www.deichmann.com/lt-lt
Customer service (Lithuania): Contact form available on the website. A country-specific email may be used (commonly in the format service-XX@deichmann.com); the exact Lithuanian email address is not confirmed in accessible sources.
Corporate (Group) contact: Deichmann SE, Essen, Germany (group-level contact details available on the global site).
Social channels: Deichmann maintains social media profiles regionally; Lithuanian-specific accounts may be accessible via the local website’s footer.

Important: For legally authoritative details (įmonės kodas, PVM kodas, registered office address, and phone number), consult the Lithuanian Register of Legal Entities (Registrų centras) and the company’s official disclosures.

Sources and References

- Deichmann Lithuania official website: https://www.deichmann.com/lt-lt
- Deichmann Group information and brand portfolio (global site sections): https://www.deichmann.com
- Lithuanian Register of Legal Entities (Juridinių asmenų registras) – for official company registration, codes, and leadership: https://www.registrucentras.lt/jar/ (search required)
- Lithuanian VAT registry (PVM mokėtojų paieška) – for VAT code confirmation: https://www.vmi.lt
- Lithuanian retail market context from publicly available industry overviews and shopping center listings (general reference; specific competitor presence varies by city and mall).

Disclaimer: Certain Lithuanian-specific legal and contact details (įmonės kodas, PVM kodas, full registered office address, phone numbers, and named executives) are typically available via official registries or on the company’s disclosures but were not directly accessible in the sources available here. Verification via Registrų centras and the company’s own publications is recommended for the latest, authoritative information.