H & M Hennes & Mauritz UAB

H & M Hennes & Mauritz UAB is the Lithuanian subsidiary of the Swedish fashion retail group H&M (H & M Hennes & Mauritz AB). The company operates H&M brand stores and the local e-commerce channel in Lithuania, offering fast-fashion apparel, accessories, and home products. It forms part of H&M Group’s Baltic operations alongside sister entities in Latvia and Estonia.

Company Overview

Legal name: H & M Hennes & Mauritz UAB
Headquarters (country of parent): Stockholm, Sweden (H&M Group)
Headquarters (Lithuania): Vilnius, Lithuania (registered office address details below)
Industry: Apparel retail (fast fashion), e-commerce
Brands: H&M; H&M Home (selected stores and online)
Founding (global): 1947 (Hennes in Västerås, Sweden; later Hennes & Mauritz, “H&M”)
H&M entry into Lithuania: First H&M stores opened in Lithuania in 2013

Legal Information

Įmonės kodas (company registration code): Not publicly confirmed in accessible sources used for this profile; requires verification via Lithuania’s Registrų centras (JAR).
PVM kodas (VAT code): Not publicly confirmed here; typically the Lithuanian VAT ID format is LT followed by a 9-digit number. Verification recommended via EU VIES (ec.europa.eu/taxation_customs/vies) or Registrų centras.
Official website (Lithuania): https://www2.hm.com/lt_lt
Email address: A direct, public email for Lithuania is not listed; customer contact is provided via the H&M Lithuania contact page (see Contact Information).
Registered office address (buveinė) and phone: The exact registered office address and a direct office phone number for H & M Hennes & Mauritz UAB are not publicly available in the sources referenced here. Such details are typically accessible via Registrų centras (JAR) or business directories (e.g., Rekvizitai.lt).

Business Operations

Main products and services: Trend-led and basics clothing for women, men, teenagers, and children; accessories (bags, shoes, jewelry); and H&M Home soft furnishings and decor in selected stores and online.
Business model: Fast-fashion retail combining brick-and-mortar stores with an integrated e-commerce platform. H&M leverages global design and sourcing, rapid assortment refreshes, and omnichannel services (online ordering, click & collect, returns across channels).
Market approach in Lithuania: Broad mass-market positioning with competitive pricing, frequent new arrivals, and seasonal campaigns; presence in major shopping centers across major Lithuanian cities and on the national online channel.

History

Global background: H&M was founded by Erling Persson in 1947 as “Hennes” in Sweden and expanded internationally over subsequent decades, adopting the H&M name after merging with the hunting apparel brand Mauritz Widforss (1968). H&M Group has since developed multiple brands and an extensive global footprint.
Lithuania timeline (highlights):
- 2013: H&M opened its first stores in Lithuania, beginning with major shopping centers in Vilnius and other cities.
- 2018–2019: Launch of the H&M Lithuania online store (hm.com/lt_lt), extending nationwide reach and omnichannel services.
- 2018 onward: Introduction of H&M Home in select Lithuanian stores and online.
- 2020–2024: Ongoing portfolio optimization, assortment updates (including conscious materials and circular initiatives), and omnichannel improvements.

Financial Information

Revenue and financials (Lithuania): Separate revenue figures for H & M Hennes & Mauritz UAB are typically filed with Lithuania’s Registrų centras but may not be freely accessible in public summaries. As of the sources used for this profile, detailed Lithuanian subsidiary revenue was not publicly available.
Funding rounds: Not applicable; H&M Group operates subsidiaries as part of a publicly listed multinational. The Lithuanian UAB is a wholly owned subsidiary within the H&M Group structure.
Ownership structure: H & M Hennes & Mauritz UAB is part of H&M Group and ultimately owned by H & M Hennes & Mauritz AB (a Swedish public company). Certain operational functions may be managed via H&M’s global business company (e.g., H & M Hennes & Mauritz GBC AB).

Leadership and Management

Key executives (vadovai) in Lithuania: Specific names and titles (e.g., UAB director, country manager) were not publicly listed in the sources referenced for this profile. H&M’s Baltic operations commonly include a Country Sales Manager/Area Manager overseeing Lithuania, Estonia, and Latvia, along with store management teams.
Board members: For local Lithuanian UAB entities, information on board/management structure (if applicable) is typically available via Registrų centras (JAR). Names and exact roles were not publicly confirmed in the accessible sources used.

Office and Store Locations (Lithuania)

Registered office (buveinė): Precise registered office address for H & M Hennes & Mauritz UAB was not publicly available in the sources used; verification recommended via Registrų centras.

Representative store locations (examples):
- Vilnius Akropolis, Ozo g. 25, Vilnius
- Panorama, Saltoniškių g. 9, Vilnius
- GO9 shopping center, Gedimino pr. 9, Vilnius (store presence may have varied over time)
- Kaunas Akropolis, Karaliaus Mindaugo pr. 49, Kaunas
- MEGA, Islandijos pl. 32, Kaunas
- Klaipėda Akropolis, Taikos pr. 61, Klaipėda
- Šiauliai Akropolis, Aido g. 8, Šiauliai
Store phone numbers: H&M stores in Lithuania generally do not publish individual phone numbers; customer service is centralized. Mall directories sometimes list contact numbers, but unified, verified store phone numbers were not available in the sources referenced.

Market Position

Competitors (Lithuania): Zara, Bershka, Stradivarius, Pull&Bear (Inditex); Reserved, Cropp, House, Mohito, Sinsay (LPP); New Yorker; Mango; CCC (footwear), Pepco (value apparel/home), and select local and regional retailers.
Market share: Public, authoritative market-share data specific to Lithuania’s apparel sector and H&M’s share is limited. H&M is generally considered among leading fast-fashion players in urban centers.
Competitive advantages: Global design and sourcing scale; rapid product cycles; omnichannel integration; broad assortment; sustainability initiatives (e.g., garment recycling in stores, increasing share of more sustainable materials), and price competitiveness.

Recent Developments

- Continued omnichannel enhancements on hm.com/lt_lt, including delivery, returns, and membership perks.
- Portfolio optimization: opening, relocating, or resizing stores in line with footfall and demand in major shopping centers.
- Ongoing sustainability programs (garment collecting, materials innovation) reflecting global H&M Group goals.
Note: Specific dated announcements (e.g., new store openings/closures) vary by quarter; consult H&M Lithuania pages and mall directories for the latest details.

Contact Information

Website (Lithuania): https://www2.hm.com/lt_lt
Customer service (Lithuania): https://www2.hm.com/lt_lt/customer-service/contact.html
General inquiries: H&M Lithuania directs customers to the online contact form; a public email address and phone number for the Lithuanian subsidiary are not listed in the sources referenced here.
Corporate (group) information: H&M Group corporate site: https://hmgroup.com

Compliance and Registrations

Company registry (JAR – Registrų centras): Detailed legal records (įmonės kodas, registered office address, management) can be retrieved via Lithuania’s official registry services. For precise and up-to-date legal data, consult Registrų centras (registrucentras.lt) or authoritative business directories (e.g., Rekvizitai.lt).

Sources and References

- H&M Lithuania official site and customer service pages: https://www2.hm.com/lt_lt
- H&M Group corporate site (company overview, sustainability, global strategy): https://hmgroup.com
- Lithuania business registry (Juridinių asmenų registras, Registrų centras): https://www.registrucentras.lt (for verified legal data such as įmonės kodas, PVM kodas, registered office address, and management)
- EU VAT Information Exchange System (VIES) for VAT validation: https://ec.europa.eu/taxation_customs/vies
- Mall directories for store locations: Akropolis Vilnius (Ozo g. 25), Akropolis Kaunas (Karaliaus Mindaugo pr. 49), Akropolis Klaipėda (Taikos pr. 61), Akropolis Šiauliai (Aido g. 8); Panorama Vilnius (Saltoniškių g. 9); MEGA Kaunas (Islandijos pl. 32). Check each mall’s official website for current tenant listings and any available store contact details.
- Public media coverage of H&M’s entry to the Baltic markets (2013) and subsequent expansion; consult Lithuanian news archives and H&M press releases for dated events.

Notes

Where specific Lithuanian legal and contact details (įmonės kodas, PVM kodas, exact registered office address, executives’ names and roles, phone numbers) are not shown, this reflects the absence of those details in freely accessible public sources at the time of compilation. For authoritative, current data, please verify via Registrų centras (JAR) and official H&M channels.