Įmonių grupė "ALITA" AB

Įmonių grupė "ALITA" AB was a Lithuanian alcoholic and non-alcoholic beverage producer best known for the ALITA brand of sparkling wines, ciders, carbonated cocktails, and spirits. The group historically operated out of Alytus, Lithuania, and over time consolidated several beverage manufacturing assets, including fruit wine producer Anykščių Vynas. Following financial distress and restructuring in the mid-2010s, production activities associated with the ALITA brand were integrated into MV Group Production, and the legal entity Įmonių grupė "ALITA" AB has been inactive/under insolvency proceedings. As a result, some legal and contact details for the specific AB entity are no longer publicly active; the ALITA brand and manufacturing site continue under successor companies.

Company Overview

Legal name: Įmonių grupė "ALITA" AB
Trade name/brand: ALITA
Founding date: The Alytus beverage factory (predecessor of ALITA) dates to 1963; the enterprise was reorganized as a joint-stock company (AB) during the 1990s Lithuanian privatization period (exact AB registration year not publicly confirmed in current sources).
Headquarters (historical): Alytus, Lithuania
Industry sector: Beverages (alcoholic and non-alcoholic); sparkling wine, fruit wines, ciders, carbonated cocktails, brandy/liqueurs, and selected spirits.

Legal Information

Because the legal entity Įmonių grupė "ALITA" AB is no longer an active operating company and underwent restructuring/insolvency, several formal identifiers are not currently confirmed in public registries accessible without paid extracts.
Įmonės kodas (company code): Not publicly confirmed in current open sources for the AB group entity.
PVM kodas (VAT code): Not publicly confirmed in current open sources for the AB group entity.
Official website (brand): https://www.alita.lt
Email address (brand/general inquiries): info@alita.lt (brand/site contact; the AB group entity may not maintain a separate, active inbox).
Registered office address (historical for the Alytus plant): Pramonės g. 4, LT-62175 Alytus, Lithuania (historical plant site associated with ALITA production).
Phone number (plant/general): Not reliably confirmed in current open sources for the AB group entity; contact is typically routed via the ALITA brand site or successor operator MV Group Production.

Business Operations

Main products: ALITA brand sparkling wines (including brut and demi-sec variants), fruit wines, ciders, carbonated cocktails, and selected spirits (such as brandy and liqueurs). Historically, the company also engaged in juice and non-alcoholic beverage lines through its fruit wine operations.
Business model: Vertically integrated manufacturing and bottling at the Alytus plant, brand management under ALITA, and distribution through Lithuanian retail chains, on-premise accounts (HoReCa), and export channels across the Baltics and select international markets. After restructuring, these operations were consolidated under MV Group Production’s multi-plant model.
Market position: Historically, ALITA was one of Lithuania’s largest producers in the sparkling wine and fruit wine segments, with strong domestic brand recognition and a diversified portfolio in ready-to-drink and cider categories.

History

1963: Establishment of the Alytus beverage factory, which later evolved into ALITA.
1990s: Reorganization and privatization era; the enterprise became a joint-stock company (AB), expanding its portfolio and branding under ALITA.
Early 2000s: Strategic consolidation within fruit wine and related categories; the ALITA group structure encompassed operations such as Anykščių Vynas (fruit wine and juices).
2000s–early 2010s: Continued development of sparkling wines, RTD cocktails, and cider offerings; increasing export activity and retail penetration domestically.
2014–2015: Financial distress and restructuring/insolvency proceedings affected the AB entity; production assets and brands associated with ALITA were integrated into MV Group Production, which today unites several Lithuanian beverage manufacturing sites (including the Alytus plant) under one umbrella.
2015 onward: ALITA brand manufacturing continues under MV Group Production’s structure, with investments in modernization, quality control, and broader distribution across the Baltics and international markets.

Financial Information

Revenue: Publicly available, up-to-date revenue data for the specific AB group entity are not accessible due to restructuring/inactivity. Historical financials were disclosed during the company’s active AB period, including public filings and registry extracts, but are not reliably available in current open sources.
Funding rounds: Not applicable in the venture-capital sense; as a Lithuanian AB, financing historically consisted of equity participation, bank financing, and internal cash flows. During insolvency/restructuring, assets/brands transitioned to successor operators.
Ownership structure (historical): As an AB, ALITA had shareholders and operated as a group that included subsidiaries (e.g., Anykščių Vynas). Post-restructuring, production activities are carried out under MV Group Production, part of MV Group (a privately held business group). Current detailed shareholding of the defunct AB is not applicable.

Leadership and Management

Key executives (historical): Specific names and positions for the AB entity during its last active period are not reliably confirmed in current open sources. The ALITA brand and plant operations today fall under MV Group Production’s management and plant-level leadership structures.
Board members: Historical board composition for the AB entity is not accessible in current open sources; such data would typically be available via paid extracts from the Lithuanian Centre of Registers or archival filings.

Office Locations

Main manufacturing site (historical and current production site under successor operator):
Pramonės g. 4, LT-62175 Alytus, Lithuania
Phone: Not confirmed for the legacy AB entity in current open sources; contact should be made via ALITA brand channels or MV Group Production.

Other offices: The AB group historically coordinated operations with subsidiaries (e.g., Anykščių Vynas in Anykščiai). Current offices and phone numbers are managed under MV Group Production and MV Group’s distribution arms; specific phone numbers for the legacy AB entity are not active.

Market Position

Competitors (Lithuania): Vilniaus degtinė (spirits; part of Amber Beverage Group), Stumbras (spirits; now within MV Group Production), Bosca (sparkling wines; brand presence in Lithuania), and other domestic/imported wine, cider, and RTD producers.
Market share: Historically significant in sparkling wine, fruit wine, and RTD categories in Lithuania; precise current market shares pertain to successor operators and are not attributed to the defunct AB entity.
Competitive advantages: Longstanding brand equity in ALITA, domestic manufacturing scale in Alytus, diverse portfolio across sparkling wine, fruit wines, ciders, and RTDs, and established retail and export relationships. Under MV Group Production, economies of scale and multi-plant synergies further strengthened operations.

Recent Developments

Post-2015 integration: ALITA brand production continues under MV Group Production alongside Stumbras and Anykščių Vynas, with investments in modernization, quality assurance, and expanded distribution.
Product portfolio: Ongoing refreshes of sparkling wine ranges, seasonal and limited-edition offerings, and refinement of RTD/cider lines under brand stewardship; marketing and portfolio strategy are managed by MV Group entities.
Corporate status of the AB entity: The specific legal entity Įmonių grupė "ALITA" AB remains inactive/under insolvency legacy; up-to-date corporate actions are not reported for the AB entity itself.

Contact Information

Brand/consumer contact (ALITA):
Website: https://www.alita.lt
Email: info@alita.lt
Address (manufacturing site): Pramonės g. 4, LT-62175 Alytus, Lithuania
Phone: Not confirmed for the legacy AB entity; inquiries should be routed via the brand website or MV Group Production.

Successor operator (for production queries):
MV Group Production (general): mvgroupproduction.com (public site URL; contact forms and phone switchboards listed there)
Note: The AB entity’s dedicated contacts are no longer active; current operations utilize MV Group Production’s contact channels.

Sources and References

Primary and brand sources

- ALITA brand website: https://www.alita.lt
- MV Group Production (group overview listing ALITA, Stumbras, Anykščių Vynas plants): https://mvgroupproduction.com (public website)

Registers and corporate filings

- Lithuanian Centre of Registers (Registrų centras) — official company register and paid extracts for historical data; current open access does not confirm the AB entity’s code/VAT after restructuring.

Media and market coverage

- Verslo žinios (Lithuanian business daily) — coverage of ALITA restructuring, insolvency proceedings, and integration into MV Group Production (article archives).
- Nasdaq Baltic historical archives — listings and disclosures for Lithuanian AB entities (where applicable for historical context).

Note: Where specific legal identifiers (įmonės kodas, PVM kodas), phone numbers, and executive lists are not provided, this reflects the AB entity’s inactive status and the lack of reliable, current open-source confirmations. Operational details for ALITA-branded products and the Alytus site are maintained under MV Group Production.