MAXIMA GRUPĖ UAB

MAXIMA GRUPĖ UAB is a Lithuanian private holding company that manages one of the largest grocery retail groups in Central and Eastern Europe. The group operates supermarket chains and e-grocery businesses across Lithuania, Latvia, Estonia, Poland, and Bulgaria, including well-known banners such as Maxima (Baltics), Stokrotka (Poland), T-MARKET (Bulgaria), and the e-grocery platform Barbora in the Baltics and Poland. The company is part of the Vilniaus prekyba (VP) group, a major Baltic retail and investment conglomerate.

Company Overview

Legal name: MAXIMA GRUPĖ UAB
Type: Private limited liability company (Uždaroji akcinė bendrovė)
Founded: 2007 (group consolidation), with retail origins dating back to the early 1990s via Vilniaus prekyba and the first Maxima stores in Lithuania
Headquarters: Vilnius, Lithuania (registered office in Vilnius; precise street address noted below if available)
Industry sector: Retail (food and fast-moving consumer goods), e-grocery, and related logistics

Legal Information

Įmonės kodas (company registration code): Not publicly available in open sources consulted here; see Lithuanian Centre of Registers (Registrų centras) for authoritative record.
PVM kodas (VAT code): Not publicly available in open sources consulted here; see Registrų centras or the State Tax Inspectorate (VMI) database for authoritative record.
Official website: https://www.maximagrupe.eu
General email: A general corporate email address is not published on the official site; contact is facilitated via the website’s contact page: https://www.maximagrupe.eu/contact
Registered office address: Vilnius, Lithuania (street-level registered address is not clearly disclosed on the English-language corporate site; authoritative details are maintained by Registrų centras).
Phone number (central): A central corporate phone number for MAXIMA GRUPĖ UAB is not published on the official site. Local subsidiary helplines are available country-by-country; see Office Locations and Contact Information below.

Business Operations

Main products/services:
- Grocery retail through supermarkets, hypermarkets, and proximity stores (Maxima in LT/LV/EE; Stokrotka in PL; T-MARKET in BG).
- E-grocery and last-mile delivery via Barbora (Baltics and Poland).
- Private labels, fresh food, household goods, basic apparel, and general merchandise across banners.
- Retail supply chain management, distribution centers, and omnichannel customer services.

Business model: Multi-banner, multi-country retail platform focused on mass-market food retailing, proximity formats, and omnichannel commerce. The group leverages centralized procurement and logistics, local market expertise, private-label development, and data-driven merchandising to optimize margins and customer value across geographies.

Market position: The largest grocery retailer in Lithuania and among the top retailers in Latvia and Estonia. In Poland, the Stokrotka chain is a leading proximity supermarket operator with a rapidly expanding network. In Bulgaria, T-MARKET is a nationwide proximity chain. Barbora is a leading e-grocery player in the Baltics.

History

Origins: The group’s roots trace to Vilniaus prekyba, established in the early 1990s in Lithuania. The Maxima brand was developed as the flagship supermarket format and expanded across the Baltics in the late 1990s and early 2000s.

2007 – Establishment of MAXIMA GRUPĖ UAB: The holding company was formed to consolidate and manage retail subsidiaries and international expansion under one corporate governance structure.

Baltic expansion: Maxima entered Latvia and Estonia, becoming one of the dominant retail players in the region through store openings, format diversification (X, XX, XXX formats), and supply chain investments.

Poland (Stokrotka): The group significantly scaled in Poland by acquiring Emperia Holding S.A., owner of the Stokrotka supermarket chain (transaction announced in 2017 and completed in 2018). Stokrotka subsequently accelerated network growth focused on proximity formats.

Bulgaria (T-MARKET): The group entered Bulgaria and developed the T-MARKET brand, focusing on accessible neighborhood stores with national coverage.

Spain (exit): The group formerly operated in Spain (SuperSol) and concluded a strategic exit by selling the business to Carrefour (transaction closed in 2020), refocusing resources on the Baltics, Poland, and Bulgaria.

E-grocery (Barbora): The Barbora platform has grown to become a leading e-grocery operation in the Baltics, with expansion into Poland, integrating online assortment, delivery, and click-and-collect services.

Capital markets: MAXIMA GRUPĖ has issued Eurobonds listed on Euronext Dublin (Nasdaq Dublin), enhancing financial flexibility for growth and M&A.

Financial Information

Revenue: The group reports consolidated revenue exceeding EUR 5 billion in recent years (per publicly available annual reports). Exact up-to-date figures should be taken from the latest audited Annual Report on the official site.
Profitability & EBITDA: Disclosed in annual reports; the group has maintained stable profitability supported by scale, private-label share, and operational efficiencies.
Funding rounds: As a private company, MAXIMA GRUPĖ does not conduct public equity rounds; it has financed operations and M&A through internal cash flows, bank facilities, and Eurobond issuances listed on Nasdaq Dublin.
Ownership structure: MAXIMA GRUPĖ UAB is part of the Vilniaus prekyba (VP) group. VP is ultimately owned by private shareholders. MAXIMA GRUPĖ is not publicly listed.

Leadership and Management

Governance: The company operates with a Board of Directors overseeing strategy and risk, and an executive management team responsible for operations across markets and banners.

Key executives (vadovai):
- Chairman of the Board: Commonly reported in public sources as a senior executive from Vilniaus prekyba (e.g., Mantas Kuncaitis has been cited as Chair in recent years).
- Chief Executive Officer (CEO): The current CEO’s name may change over time; the authoritative, up-to-date list of executives is maintained on the corporate site (Governance / Management section).
- Chief Financial Officer (CFO), Chief Operating Officer (COO), and other C-level roles: Listed in annual reports and the corporate governance pages; consult the official website for the latest appointments.

Note: Because leadership appointments can change, please refer to the company’s Governance page and the latest Annual Report for accurate, current names and titles.

Office Locations

Group Headquarters (Lithuania): Vilnius, Lithuania. A precise street address and main phone number for MAXIMA GRUPĖ UAB are not published on the English-language official site; authoritative legal address details are available in Registrų centras.

Principal subsidiaries and local offices:
- Maxima LT, UAB (Lithuania): Operates Maxima stores nationwide; customer and media contacts are published on maxima.lt.
- Maxima Latvija SIA (Latvia): Operates Maxima stores nationwide; contacts on maxima.lv.
- Maxima Eesti OÜ (Estonia): Operates Maxima stores nationwide; contacts on maxima.ee.
- Stokrotka Sp. z o.o. (Poland): Operates Stokrotka supermarkets; contacts on stokrotka.pl.
- Maxima Bulgaria EOOD (Bulgaria): Operates T-MARKET stores; contacts on tmarket.bg.
- Barbora UAB (Baltics & Poland): E-grocery platform; contacts via barbora.lt / barbora.lv / barbora.ee / barbora.pl.

Note: Store support hotlines and local office phone numbers are published by each subsidiary on their national websites. A comprehensive list of all office addresses and phone numbers is not centralized on the holding company’s site.

Market Position

Competitors:
- Lithuania: Lidl Lietuva, Rimi Lietuva, Norfa, IKI (Palink), Aibė (cooperative).
- Latvia: Rimi Latvia, Lidl Latvia, Elvi, Mego, Top!, and others.
- Estonia: Coop, Selver, Rimi, Lidl Estonia, Prisma (limited presence).
- Poland: Biedronka (Jerónimo Martins), Lidl Polska, Dino Polska, Żabka (convenience), Carrefour, Kaufland.
- Bulgaria: Kaufland Bulgaria, Lidl Bulgaria, Fantastico, CBA, and regional chains.

Market share: Maxima is the largest grocery retailer in Lithuania by sales and store count, with strong positions in Latvia and Estonia. In Poland, Stokrotka competes vigorously in the proximity segment amid intense competition from discounters and proximity chains. In Bulgaria, T-MARKET is a leading proximity operator.

Competitive advantages: Scale and purchasing power across markets; strong private-label programs; efficient logistics and distribution networks; proximity-focused formats; omnichannel capabilities via Barbora; localized assortments; and disciplined capital allocation supported by a robust parent group (VP).

Recent Developments

- Continued expansion of Stokrotka stores throughout Poland, emphasizing proximity formats and fresh assortment enhancements.
- Ongoing modernization of Baltic stores, assortment optimization, and private-label development.
- Further growth of Barbora’s e-grocery services, including expanded delivery coverage and operational efficiency improvements.
- Sustainability initiatives in energy efficiency, waste reduction, and responsible sourcing, as reported in company ESG disclosures.
- Post-2020 strategic focus on core geographies following the sale of Spanish operations (SuperSol) to Carrefour.
- Ongoing utilization of capital markets (Eurobonds) to support operational investment and refinancing as disclosed in annual reporting.

Contact Information

Holding company (MAXIMA GRUPĖ UAB):
- Website: https://www.maximagrupe.eu
- Contact page: https://www.maximagrupe.eu/contact
- Email: Not publicly listed; use the contact page for media/investor queries.
- Registered office (Vilnius): Street-level registered address is maintained by Registrų centras; the company confirms headquarters in Vilnius.
- Phone: Not publicly listed on the holding company’s official site.

Local subsidiaries (examples):
- Maxima LT (Lithuania): Contact details posted on maxima.lt (customer helplines, media contacts).
- Maxima Latvija: Contact details on maxima.lv.
- Maxima Eesti: Contact details on maxima.ee.
- Stokrotka (Poland): Contact details on stokrotka.pl.
- T-MARKET (Bulgaria): Contact details on tmarket.bg.
- Barbora (Baltics & Poland): Contact details on barbora.lt / barbora.lv / barbora.ee / barbora.pl.

Note: For precise phone numbers and office addresses per country, consult each subsidiary’s official website where full local contact information is published.

Sources and References

- MAXIMA GRUPĖ official website (About, Governance, Annual Reports): https://www.maximagrupe.eu
- MAXIMA GRUPĖ Contact page: https://www.maximagrupe.eu/contact
- Vilniaus prekyba (VP) group site: https://www.vp.lt
- Press releases and reports on acquisition of Emperia Holding S.A. (Stokrotka) and subsequent expansion: Company news section at maximagrupe.eu and public filings.
- Press releases on sale of SuperSol (Spain) to Carrefour in 2020: Company announcements and mainstream business media coverage.
- Euronext Dublin (Nasdaq Dublin) listings for MAXIMA GRUPĖ Eurobonds: Exchange notices and company financial disclosures.
- Subsidiary sites for local operations and contacts: maxima.lt, maxima.lv, maxima.ee, stokrotka.pl, tmarket.bg, barbora.lt / barbora.lv / barbora.ee / barbora.pl.

Important note on legal particulars: Įmonės kodas (company code), PVM kodas (VAT code), and the precise registered office address with phone number are maintained by Lithuanian authorities (Registrų centras, VMI). As these specifics are not published on the holding company’s English-language website and can change, please consult the official registries for the most accurate, current legal and contact data.