MAXIMA International Sourcing UAB

MAXIMA International Sourcing UAB is a Lithuanian private limited company that serves as the centralized international procurement and sourcing arm for the retail chains belonging to Maxima Grupė. The company coordinates purchasing, supplier relations, and private-label development across the group’s operating markets, supporting grocery retail formats in the Baltic states, Poland, and Bulgaria. MAXIMA International Sourcing operates within the wholesale and procurement services sector, focusing on food and fast-moving consumer goods (FMCG) categories, non-food assortments, and private brands for the Maxima retail ecosystem.

Company Overview

Legal name: MAXIMA International Sourcing UAB

Type: Private limited liability company (Uždaroji akcinė bendrovė, UAB)

Industry: Wholesale procurement and sourcing services for retail; supply chain management; private-label development

Headquarters: Vilnius, Lithuania

Founding date: Public secondary sources do not consistently disclose the precise legal incorporation date. The company is documented as active by publicly available business directories and corporate communications at least since the late 2010s.

Legal Information

Įmonės kodas (Company registration code): Not reliably published in the open sources consulted; see references to registries below.

PVM kodas (VAT code): Not reliably published in the open sources consulted.

Official website: No standalone website for MAXIMA International Sourcing is publicly listed; corporate information is available via the parent company’s site: maximagrupe.eu

Email address: A dedicated email address for MAXIMA International Sourcing is not publicly listed. General corporate inquiries are commonly directed via Maxima Grupė communications channels (e.g., info channels referenced on the parent’s website).

Registered office address: Public listings indicate the company is registered in Vilnius, Lithuania. Several Maxima group entities use the corporate address commonly cited as Ukmergės g. 369, LT-12131 Vilnius, Lithuania. A specific, verified registered address for MAXIMA International Sourcing UAB itself was not consistently available in the open sources consulted.

Phone number: A direct, publicly listed phone number for MAXIMA International Sourcing UAB was not found. General contact is typically routed via Maxima Grupė.

Business Operations

Main products/services: Centralized sourcing and procurement for FMCG and non-food categories; supplier management; international negotiations; private-label brand creation and lifecycle management; quality and compliance coordination; supply chain and assortment standardization across the retail networks of Maxima Grupė.

Business model: Acts as an internal procurement and sourcing service provider to the group’s retail chains, aggregating demand across markets (Lithuania, Latvia, Estonia, Poland, Bulgaria) to secure supply, optimize purchasing conditions, and harmonize private-label portfolios. The company interfaces with international manufacturers and distributors, leveraging group scale to drive cost efficiency and consistent quality standards.

Market position: Within the Maxima Grupė ecosystem, MAXIMA International Sourcing serves as the core procurement hub, contributing to margin optimization and product assortment competitiveness. In the broader market, it functions as a private sourcing organization rather than a public-facing wholesaler, competing indirectly with other large retailers’ centralized purchasing units and European buying alliances.

History

MAXIMA International Sourcing was established to professionalize and centralize international purchasing for Maxima Grupė following the group’s geographic expansion and the growing complexity of its supply base. The centralization aimed to unlock economies of scale, standardize private-label development, and enhance supplier collaboration across multiple countries. Since inception, the unit has contributed to harmonizing product specifications, quality assurance processes, and coordinated sourcing strategies that support the Maxima brands’ regional footprint.

Key milestones:

- Creation of a group-wide procurement function to consolidate purchasing for Baltic, Polish, and Bulgarian operations.
- Expansion of private-label portfolios and category management frameworks across markets.
- Integration of sourcing processes with group supply chain, quality, and merchandising functions to reduce costs and improve assortment consistency.

Financial Information

Revenue: As an internal sourcing entity of a privately held group, MAXIMA International Sourcing does not publish standalone financial statements. Financials are consolidated at the Maxima Grupė level.

Funding rounds: Not applicable; the company is a wholly owned subsidiary within a private corporate group and does not report external venture-style funding.

Ownership structure: MAXIMA International Sourcing UAB is part of Maxima Grupė, UAB. Maxima Grupė is ultimately controlled by Vilniaus prekyba, UAB, one of the largest Baltic retail holding structures.

Leadership and Management

Executives (Vadovai): Specific, verifiable names and positions of MAXIMA International Sourcing UAB’s executive team were not consistently published in the open sources consulted. The unit’s leadership typically includes a general manager/director and heads of category management, private label, quality, and supplier relations. Where precision is required, consult the Lithuanian registry or direct corporate disclosures.

Board members: MAXIMA International Sourcing, as a subsidiary, does not publicly list a standalone board in open sources; governance is overseen within the Maxima Grupė structure.

Office Locations

Registered office: Vilnius, Lithuania (precise street-level address for MAXIMA International Sourcing UAB was not consistently available in open sources). Several Maxima group entities are commonly cited at Ukmergės g. 369, LT-12131 Vilnius.

Phone numbers: A dedicated public phone number for MAXIMA International Sourcing was not found; general contact goes through Maxima Grupė customer and corporate communication channels.

Market Position

Competitors: As a captive sourcing unit, MAXIMA International Sourcing’s competitive set includes other retailers’ centralized procurement organizations and European buying alliances. Notable comparators in the Baltic region include procurement functions of Rimi Baltic and Lidl (though Lidl operates with the international Schwarz Group purchasing). On a European scale, buying alliances like EMD (European Marketing Distribution) and AMS Sourcing serve similar purchasing consolidation roles for member retailers.

Market share: Not applicable in a conventional sense because MAXIMA International Sourcing does not sell directly to end-customers; its impact is reflected in Maxima Grupė’s retail market positions in the Baltic states, Poland, and Bulgaria.

Competitive advantages: Group-wide purchasing scale across multiple countries; integrated private-label development; centralized quality and compliance standards; deep category expertise; long-term supplier partnerships; data-driven assortment optimization aligned with Maxima Grupė’s retail strategy.

Recent Developments

Publicly accessible, specific recent announcements dedicated solely to MAXIMA International Sourcing are limited. However, Maxima Grupė communications periodically highlight ongoing private-label enhancements, procurement optimization initiatives, and supply chain resilience measures that involve the sourcing unit. For the most recent updates, consult the parent company’s press releases and official announcements.

Contact Information

Company: MAXIMA International Sourcing UAB

Address: Vilnius, Lithuania (see Legal Information; street-level address for MIS not consistently published in open sources)

Phone: Not publicly listed for MIS; general corporate contact is via Maxima Grupė

Email: Not publicly listed for MIS; general inquiries typically via the parent company (Maxima Grupė) contact channels

Website: maxmagrupe.eu (parent company) and LinkedIn page of MAXIMA International Sourcing

Sources and References

- Maxima Grupė official site and corporate information: https://www.maximagrupe.eu/

- MAXIMA International Sourcing LinkedIn company profile (organizational overview, activities): https://www.linkedin.com/company/maxima-international-sourcing/

- Lithuanian business directory (Rekvizitai) entry for MAXIMA International Sourcing UAB (legal and contact data; availability varies): https://rekvizitai.vz.lt/imone/maxima_international_sourcing_uab/

- Public reporting and press releases by Maxima Grupė (for group-level ownership, markets, and strategic initiatives). Where precise legal and executive data are needed, consult the Lithuanian Centre of Registers (Registrų centras) and the most recent official filings.

Note: Some specific legal identifiers (įmonės kodas, PVM kodas), dedicated MIS email, direct phone number, and exact street-level registered address were not consistently available in the open sources consulted. For authoritative verification, please use the Lithuanian company registry (Juridinių asmenų registras) or official corporate disclosures.