UAB "Lidl Lietuva" – Company Profile

UAB "Lidl Lietuva" is the Lithuanian subsidiary of Lidl, a leading European discount grocery retailer owned by Germany’s Schwarz Group. The company operates a nationwide chain of Lidl supermarkets in Lithuania, offering a limited-assortment, private-label–centric range of food and everyday goods at discount prices.

Company Overview

Legal name: UAB "Lidl Lietuva"
Trade name: Lidl Lietuva
Country: Lithuania
Industry sector: Retail (Grocery and consumer goods; discount supermarkets)
Founded in Lithuania: Company established prior to market entry; first stores opened to the public on 2 June 2016
Headquarters: Vilnius, Lithuania (registered office in Vilnius; precise street address noted in Legal Information section if verifiable)

Legal Information

Įmonės kodas (Company registration code): Not independently verified within this research snapshot. Public registries (Juridinių asmenų registras) list the company code; please verify via the Lithuanian Centre of Registers or business directories.
PVM kodas (VAT number): Not independently verified within this research snapshot. Typically formatted as LT + numeric identifier; please confirm via official sources.
Legal form: Uždaroji akcinė bendrovė (UAB – private limited liability company)
Official website: https://www.lidl.lt
Email (general inquiries): Commonly provided via the official website contact page; public email often listed as info@lidl.lt (verify current address on the official site).
Registered office address: Vilnius, Lithuania (full registered address is publicly available via the Centre of Registers; not reproduced here due to verification constraints).
Phone (customer service): Toll-free customer service number is publicly advertised by Lidl Lietuva (commonly 8 800 10050 in Lithuania; please confirm via the official “Kontaktai” page).

Note: Precise legal identifiers (įmonės kodas and PVM kodas) and the full registered office address are available in public registries and business directories. This profile flags items where independent verification is required to avoid inaccuracies.

Business Operations

Main products/services: Lidl Lietuva operates discount supermarkets offering fresh food, bakery, meat, dairy, produce, packaged groceries, household goods, and weekly promotional items (including non-food specials). A large share of the assortment comprises Lidl’s private-label brands alongside selected national and international brands.

Business model: Limited-assortment discount retailing focused on operational efficiency, centralized purchasing, private-label dominance, and competitive pricing. Stores are standardized, emphasizing value, speed, and convenience, with frequent weekly promotions and seasonal campaigns.

Market presence: Nationwide coverage in major Lithuanian cities and towns. Since the 2016 launch, Lidl has expanded to dozens of locations across Lithuania and is among the five largest grocery chains in the country by store network and sales.

History

Pre-entry and formation: Lidl prepared its entry into the Lithuanian market in the early-to-mid 2010s, establishing the local corporate structure and building logistics capacity before launching retail operations.

2016 Launch: On 2 June 2016, Lidl opened its first Lithuanian stores simultaneously in multiple cities, marking one of the largest single-day retail openings in the country’s grocery sector. The launch introduced the Lidl discount model to Lithuanian consumers, sparking strong footfall and competitive price responses from incumbent chains.

2017–2020 Expansion: Continued store openings across regions, growth in assortment breadth, and investments in supply chain optimization, store operations, and staff training. The company reinforced its value proposition via weekly non-food campaigns and seasonal assortments.

2021–2024 Developments: Ongoing expansion of the store network, investments in logistics capacity, sustainability initiatives (such as energy efficiency and renewable energy across operations), and continuous price and assortment optimization. Lidl Lietuva strengthened its position as a major player in Lithuanian grocery retail.

Financial Information

Revenue: As a subsidiary of Schwarz Group, Lidl Lietuva does not routinely publish detailed standalone financial statements in public domain sources. Selected aggregated market estimates indicate significant growth since 2016, but exact annual revenue figures for the Lithuanian entity were not confirmed in this research snapshot.

Funding rounds: Not applicable; Lidl Lietuva is a wholly owned subsidiary of Schwarz Group and expands via corporate funding.

Ownership structure: UAB "Lidl Lietuva" is part of Lidl’s international operations, ultimately owned by Schwarz Group (Schwarz Beteiligungs GmbH/Schwarz Beteiligungs KG through Lidl Stiftung & Co. KG and related entities).

Leadership and Management

Country management: Lidl typically appoints a Country Manager/General Manager for Lithuania, supported by leads in operations, logistics, purchasing, finance, HR, and marketing. Specific names and titles can change over time and are not consistently listed on the public website.

Board and executives (vadovai): Full names and positions are publicly available via the Lithuanian Centre of Registers and may be reported in press releases or business directories. This profile does not list individual names due to verification constraints at the time of compilation.

Note: For the most accurate, current leadership roster, consult the official registry (Juridinių asmenų registras) or Lidl Lietuva’s corporate communications.

Office Locations

Registered office: Vilnius, Lithuania (full address available in public registries; see Legal Information notes).

Logistics and operations: Lidl Lietuva operates centralized logistics and distribution supporting nationwide store replenishment. The precise addresses of logistics centers are available via official announcements and permits; not reproduced here due to verification constraints.

Store network: Lidl stores operate across major cities and towns (e.g., Vilnius, Kaunas, Klaipėda, Šiauliai, Panevėžys and others). Store-specific addresses and contact numbers are published on the official website’s store locator; Lidl generally centralizes customer service rather than listing unique phone numbers per store.

Market Position

Competitors: Major competitors in Lithuania include Maxima LT, Rimi Lietuva, Iki (owned by Rewe Group), Norfa, and Aibė (cooperative network). Competition centers on price leadership, assortment, private labels, store proximity, and promotional intensity.

Market share: Lidl Lietuva has grown rapidly since 2016 and is considered one of the top grocery chains by sales and store count. Exact market share percentages vary by source and period; independent verification is advised for specific figures.

Competitive advantages: Efficient discount model; strong private-label portfolio; centralized logistics; standardized store operations; frequent weekly non-food promotions; focus on value-for-money and consistent price competitiveness.

Recent Developments

Network expansion: Continued opening of new stores across Lithuania post-2021, with investments aimed at enhancing accessibility and coverage.

Sustainability and operations: Initiatives include energy-efficient store designs, refrigeration upgrades, onsite renewables where applicable, and waste reduction measures aligned with Lidl’s international sustainability agenda.

Employment and wages: Periodic announcements on wage adjustments and staff development programs reflect Lidl’s focus on employer branding and operational excellence.

Note: For the latest updates (new store openings, logistics projects, sustainability milestones), consult Lidl Lietuva’s press releases and Lithuanian business media.

Contact Information

Website: https://www.lidl.lt
Customer service (Lithuania): Toll-free telephone commonly listed as 8 800 10050 (verify on the official site).
Email: info@lidl.lt or contact form via the official website (verify current contact channel on the “Kontaktai” page).
Registered office: Vilnius, Lithuania (full legal address available via official registries; see Legal Information).

Sources and References

- Lidl Lietuva official website (general information, store locator, contact): https://www.lidl.lt
- Schwarz Group corporate information (ownership and structure): https://www.schwarz-gruppe.com
- Lithuanian Centre of Registers (Juridinių asmenų registras) for legal data (įmonės kodas, PVM kodas, registered office): https://www.registrucentras.lt
- Business directories (for public company listings and contact data), e.g., Verslo žinios “Rekvizitai” (verify current entries): https://rekvizitai.vz.lt
- Lithuanian business media (launch and expansion coverage; e.g., Delfi.lt, 15min.lt, Verslo žinios) – search for “Lidl Lietuva” launch (2 June 2016) and subsequent expansion articles.

Verification note: This profile emphasizes accuracy and avoids publishing unverified identifiers. Readers needing exact legal codes, full addresses, and current named executives should consult the official registry and the company’s latest disclosures.