UAB "Kesko Senukai Digital" — Company Profile

UAB "Kesko Senukai Digital" is a Lithuanian digital commerce and technology subsidiary within the Kesko Senukai group, focused on omnichannel retail, e-commerce platform development, and digital services for the Senukai brand in the Baltic region. The company supports online sales of home improvement, building materials, garden, household, and related categories, integrating digital channels with the Senukai physical store network.

Company Overview

Legal name: UAB "Kesko Senukai Digital"
Country: Lithuania
Industry sector: E-commerce, omnichannel retail, home improvement (DIY), building materials, garden, household goods, consumer electronics (selected categories)
Founding date: Not publicly confirmed in open sources; industry and media references indicate establishment circa 2017–2019 to centralize Kesko Senukai’s digital operations.
Headquarters (group context): Kesko Senukai Lithuania’s corporate headquarters are in Lithuania (Kaunas); the digital unit operates in Lithuania and supports Baltic e-commerce. A precise registered office for the digital entity is not confirmed in publicly accessible sources at the time of writing.

Legal Information

Įmonės kodas (company registration code): Not publicly available in the sources accessible at the time of writing. The code can be verified via the Lithuanian Centre of Registers (Registrų centras) or business directories (e.g., Rekvizitai.lt).
PVM kodas (VAT code): Not publicly available in the sources accessible at the time of writing; typically retrievable from Registrų centras or official invoicing documentation.
Official website (primary e-commerce): https://www.senukai.lt
Official website (group/corporate information): https://www.kesko.lt (Kesko Senukai Lithuania corporate site; hosts group-level information)
Email address: Not explicitly listed for UAB "Kesko Senukai Digital" in public sources; customer support and contact forms are provided via senukai.lt. Company-level emails are usually provided on request or via corporate contact pages.
Registered office address: Not publicly confirmed for the digital entity in accessible sources. Group-level registered addresses are maintained by Kesko Senukai Lithuania; verification recommended via Registrų centras.
Phone number: Not publicly confirmed for UAB "Kesko Senukai Digital"; customer service numbers for senukai.lt are published on the e-shop’s “Kontaktai” page.

Note: Lithuanian legal registry data (įmonės kodas, PVM kodas, buveinės adresas) are authoritative at Registrų centras. If exact fields are required for contracting or invoicing, consult official registry extracts or the company directly.

Business Operations

Main products and services:
- Development and operation of the Senukai e-commerce platforms (primarily senukai.lt) and related digital services.
- Integration of omnichannel retail capabilities: online catalog, click & collect, in-store pickup, home delivery, installation and assembly (in selected categories), and digital marketing/CRM.
- Technology, product data management, and marketplace integrations supporting third-party sellers (where applicable).
- Digital analytics, conversion optimization, and order fulfillment coordination in partnership with Kesko Senukai logistics.

Business model:
- B2C retail via the Senukai e-shop and mobile channels, supported by a nationwide store network for fulfillment and pickup.
- Select B2B services for tradespeople and small businesses through online channels (tools, materials, consumables).
- Platform and marketplace model elements enabling extended assortment and supplier integrations.

Market position:
UAB "Kesko Senukai Digital" underpins one of Lithuania’s leading DIY and home improvement e-commerce propositions, leveraging the Senukai brand’s store network, supply chain, and assortment breadth across categories such as building materials, tools, garden, bathroom, kitchen, lighting, and appliances.

History

Founding story: Kesko Senukai established a dedicated digital entity to accelerate the group’s online and omnichannel growth, reflecting strategic priorities in the Baltics to unify platform development, customer experience, and digital operations.

Key milestones (indicative):
- Circa 2017–2019: Formation of UAB "Kesko Senukai Digital"; modernization of the Senukai e-commerce stack and UX.
- 2019–2021: Expansion of click & collect and last-mile delivery coverage; enhancement of product content and search.
- 2022–2024: Further platform scaling, promotional mechanics, and integrations with store operations; continuous improvements to mobile experience and customer support flows.

Note: Exact milestone dates and internal project names are not publicly disclosed; the above reflects typical development arcs reported in trade press and industry updates.

Financial Information

Revenue: Standalone revenue for UAB "Kesko Senukai Digital" is not publicly disclosed. The entity’s results are generally consolidated within Kesko Senukai Lithuania and, ultimately, Kesko Group’s Building and Technical Trade segment reporting for the Baltics.
Funding rounds: Not applicable; the company operates as a corporate subsidiary rather than a venture-funded startup.
Ownership structure: UAB "Kesko Senukai Digital" is part of the Kesko Senukai group. Kesko Group (Finland) is the controlling shareholder of the broader Kesko Senukai operations in the Baltics. Precise shareholding at the subsidiary level is not publicly itemized.

Leadership and Management

Executives (vadovai) and board:
Names and positions for UAB "Kesko Senukai Digital" executives/board members are not publicly listed in the open sources reviewed. Operational oversight is aligned with Kesko Senukai Lithuania’s executive team and Kesko Group’s Baltic management. For authoritative details, consult the Lithuanian company registry or official corporate disclosures.

Office Locations

Registered office (buveinė): Not publicly confirmed for the digital entity in the accessible sources; likely aligned to Kesko Senukai group addresses in Lithuania (group HQ commonly cited in Kaunas).
Operational offices: The digital team operates in Lithuania with activities supporting the Baltic region. Exact addresses and phone numbers for UAB "Kesko Senukai Digital" are not published in open sources; contact should be routed via senukai.lt or Kesko Senukai Lithuania corporate channels.

Market Position

Competitors:
- Ermitažas (DIY/home improvement retail and e-commerce)
- Moki-Veži (DIY/building materials)
- DEPO DIY (Baltic DIY chain)
- Pigu Group (general e-commerce; category overlap in tools, home, garden)
- IKEA (selected overlap in home categories), as well as specialty online retailers in tools, garden, and building materials.

Competitive advantages:
- Strong omnichannel integration leveraging Senukai’s nationwide store network for click & collect and service.
- Broad assortment across DIY/building categories and related home goods.
- Established brand recognition and supplier relationships in the Baltics.
- Integration with Kesko Group’s procurement, logistics, and category management competencies.

Market share: Specific market share for UAB "Kesko Senukai Digital" is not publicly disclosed; the Senukai brand is commonly cited among leading DIY/home improvement retailers in Lithuania, with growing online penetration.

Recent Developments

Highlights (indicative):
- Ongoing optimization of the senukai.lt platform and mobile experience, including improved search, filters, and checkout.
- Continued expansion of delivery options and promotional campaigns aligning with seasonality (garden, renovation, Black Friday, etc.).
- Enhancements to product content quality and integration with store operations for faster pickup and stock visibility.
Note: Subsidiary-specific announcements are limited; refer to Kesko Senukai Lithuania and Kesko Group updates for consolidated developments.

Contact Information

Primary customer contact (e-commerce): senukai.lt provides contact forms, help center, and customer service resources via its “Kontaktai” section.
Corporate contact (group): Kesko Senukai Lithuania contact details and media relations are available via kesko.lt.
Email (digital entity): Not publicly listed; inquiries should be directed through the official websites.

For legal contracting and invoicing, request the company’s įmonės kodas, PVM kodas, and registered office details directly from the company or retrieve verified data from Registrų centras.

Sources and References

Primary and authoritative sources:
- Registrų centras (Lithuanian Centre of Registers) – official company registry (for įmonės kodas, PVM kodas, registered address, officers)
- Rekvizitai.lt – Lithuanian business directory (company profiles and contact summaries)
- senukai.lt – official Senukai e-shop (Kontaktai/help center, services, assortment)
- kesko.lt – Kesko Senukai Lithuania corporate site (group information, press)
- Kesko Group Annual Reports and interim disclosures – Building and Technical Trade segment (Baltics) for consolidated performance
- Lithuanian and Baltic business media (e.g., Verslo žinios, Delfi, 15min) for industry coverage and retail market context.

Note: Specific legal identifiers and subsidiary-level executive listings were not available in the open sources reviewed. For precision, consult official registry extracts from Registrų centras or the company’s corporate communications.