UAB "Pigu" – Company Profile

Note: This profile compiles publicly available information and reputable secondary sources. Where precise Lithuanian registry data (įmonės kodas, PVM kodas, buveinės adresas, phone numbers) could not be verified without direct access to Registrų centras or the company’s official “Kontaktai” page, that is explicitly noted.

Company Overview

Legal name: UAB "Pigu"
Brand: Pigu.lt (Lithuania); the company is part of a broader regional e-commerce group that includes 220.lv (Latvia), Kaup24.ee (Estonia), and Hobby Hall (Finland) under PHH Group.
Founded: 2007 (launch of Pigu.lt marketplace; UAB incorporation year commonly cited as mid-2000s)
Headquarters: Vilnius, Lithuania (exact registered office address below; see Legal Information)
Industry sector: E-commerce (online retail and marketplace)
Geographic focus: Lithuania (core market); group operations across the Baltics and Finland

Legal Information

Įmonės kodas (company code): Not available in the sources cited below; typically obtainable from Registrų centras or rekvizitai.lt.
PVM mokėtojo kodas (VAT code): Not available in the sources cited below; typically obtainable from Registrų centras or rekvizitai.lt.
Official website: https://pigu.lt
Email address: Common service mailboxes used by the brand include info@pigu.lt and pagalba@pigu.lt (exact current mailbox should be confirmed on pigu.lt/pagalba/kontaktai).
Registered office address (buveinė): Not confirmed in the sources cited below; see office locations section and consult Registrų centras for the official entry.
Main phone number: Not confirmed in the sources cited below; the brand operates a customer service line listed on its “Kontaktai” page (subject to change).

Business Operations

Main products/services:
- Multi-category online retail: electronics, home and garden, appliances, fashion, beauty, toys, auto, sports, and more.
- Marketplace services: third-party sellers list and sell on Pigu.lt with fulfillment and customer support provided by the platform.
- Ancillary services: delivery to pick-up points, courier delivery, installment/consumer financing options via partner providers, returns handling, and promotions.

Business model:
- Hybrid model combining first-party retail (company-owned inventory) with a third-party marketplace (Pigu Marketplace). Revenue sources include product margin, marketplace commissions, advertising placements, logistics/fulfillment fees, and value-added services.
- Omnichannel elements through an extensive network of pick-up points and showrooms to complement online sales.

Market position:
- Pigu.lt is widely recognized as one of the leading e-commerce destinations in Lithuania by traffic and breadth of assortment, benefiting from synergies within PHH Group (Baltics + Finland). The platform has strong brand recognition, robust logistics, and marketplace scale.

History

Founding story:
Pigu.lt began operations around 2007 amid early growth of online retail in Lithuania. Co-founded and led by entrepreneur Dainius Liulys, the company pursued a broad-assortment strategy coupled with aggressive online marketing and customer convenience.

Key milestones:
- 2007–2012: Rapid category expansion, early development of pick-up points and customer service infrastructure.
- 2013–2018: Regional expansion through group-building with sister brands in Latvia (220.lv) and Estonia (Kaup24.ee), and later integration with Hobby Hall operations (notably Finland and Estonia).
- 2021: Strategic merger of the Baltic-Finnish Pigu/Hobby Hall group with Poland’s Morele; formation of PHH Group, backed by private equity investor Mid Europa Partners.
- 2022–2024: Platform upgrades, logistics capacity enhancements, marketplace growth and continued omnichannel refinement across the Baltics and Finland.

Major developments:
- Emergence of a unified regional e-commerce group (PHH Group) improving scale in technology, assortment, marketing, and logistics.
- Ongoing investments into customer experience, faster delivery, and expanded pick-up networks.

Financial Information

Revenue: UAB "Pigu" is a privately held entity; detailed, audited revenue figures for the Lithuanian legal unit are not publicly disclosed in the sources below. Group-level gross merchandise value (GMV) and revenue metrics have been referenced in media and investor materials, but exact, up-to-date numbers per legal entity are not available here.
Funding rounds: The most material corporate finance event was the 2021 combination of the Baltic-Finnish Pigu/Hobby Hall businesses with Poland’s Morele and the investment by Mid Europa Partners, forming PHH Group. Specific round sizes for the Lithuanian legal unit are not publicly itemized in the sources below.
Ownership structure: UAB "Pigu" is part of PHH Group. PHH Group is majority-backed by Mid Europa Partners (private equity). Founder and long-time chief executive Dainius Liulys has been publicly referenced as retaining a minority stake at the group level. Exact shareholding for the Lithuanian legal entity is not disclosed in the sources below.

Leadership and Management

Key executives (vadovai):
- Dainius Liulys – Founder; long-time CEO of Pigu; subsequently Group CEO at PHH Group (role titles have evolved with the group structure).
- Other UAB-level managers and board members are not publicly listed in the sources below. The company’s current statutory director (direktorius) and board (valdyba) composition should be confirmed through Registrų centras or official disclosures.

Office Locations

Registered office (buveinė): Not confirmed in the sources below; consult Registrų centras for the official entry.
Operational locations: Pigu operates multiple pick-up points and showrooms in major Lithuanian cities (e.g., Vilnius, Kaunas, Klaipėda, Šiauliai, Panevėžys). Exact addresses and phone numbers are published on the Pigu.lt “Kontaktai” or “Atsiėmimo punktai” pages and may change over time. The precise list of current locations and their phone lines was not available in the sources below at the time of preparation.

Market Position

Competitors in Lithuania:
- Varle.lt (multi-category e-commerce)
- Topo Centras and Senukai (electronics/appliances and home improvement with strong omnichannel presence)
- Elektromarkt and other category specialists
- International cross-border platforms (e.g., AliExpress) competing on price and assortment

Competitive advantages:
- Strong brand recognition and broad assortment in Lithuania
- Marketplace scale enabling selection and price competitiveness
- Integrated logistics with extensive pick-up points for convenience and speed
- Group synergies (PHH Group) in technology, marketing, and procurement

Market share: Pigu.lt is frequently cited among the top Lithuanian e-commerce destinations. Precise quantitative market share data for UAB "Pigu" is not publicly available in the sources below.

Recent Developments

- Continued marketplace expansion and seller onboarding across 2023–2024, as referenced in group communications.
- Ongoing improvements to delivery speed, returns processes, and customer experience across the Baltics and Finland.
- Integration and platform alignment initiatives under PHH Group branding and technology stack.

Contact Information

Website: https://pigu.lt
Email: info@pigu.lt; pagalba@pigu.lt (to be confirmed on the official “Kontaktai” page)
Customer service phone: Listed on pigu.lt/pagalba/kontaktai (exact number not confirmed in the sources below and may change).
Registered office (buveinė): Not confirmed; please consult Registrų centras for the current official address and phone.

Sources and References

- Pigu.lt official website (About/Help/Contacts pages, including “Pagalba” and “Kontaktai”).
- PHH Group website: phhgroup.eu (group overview, brands, and leadership references).
- Mid Europa Partners announcements (2021) regarding investment and formation of PHH Group through the combination of Pigu/Hobby Hall and Morele.
- Lithuanian business media (e.g., Verslo Žinios, Delfi Verslas) coverage on Pigu.lt growth, market position, and the PHH Group transaction.
- Registrų centras and rekvizitai.lt (for official Lithuanian legal data such as įmonės kodas, PVM kodas, registered office address, and current executives; direct access required for precise entries).

Data Availability Note

While UAB "Pigu" is widely covered as a leading Lithuanian e-commerce company, granular legal registry details (įmonės kodas, VAT code, exact buveinės adresas and phone, and current statutory executives/board at the UAB level) are best obtained directly from Lithuania’s Registrų centras or the company’s official “Kontaktai” page. This profile refrains from guessing such identifiers and flags them as “not available” where verification was not possible within the source set used.