UAB Publicum Group

Note: The publicly verifiable information about UAB Publicum Group is limited in open sources. Where specific legal or contact details could not be confirmed from authoritative registries or the company’s own channels, this profile explicitly notes the unavailability.

Company Overview

Legal name: UAB Publicum Group
Type: Private limited liability company (Uždaroji akcinė bendrovė)
Industry: Marketing communications, advertising, public relations, media planning/buying, digital marketing
Headquarters: Vilnius, Lithuania (exact registered office address noted under Legal Information)
Founding date: Not publicly confirmed in authoritative sources. Available sector narratives indicate the group was formed in the early 2000s as an umbrella for integrated communications services, but a precise incorporation date could not be verified.

Legal Information

Įmonės kodas (company code): Not publicly available in authoritative sources reviewed.
PVM mokėtojo kodas (VAT code): Not publicly available in authoritative sources reviewed.
Registered office address: Not publicly available in authoritative sources reviewed.
Official website: Not clearly identified for the holding entity “UAB Publicum Group.” Public references more commonly surface to operational brand sites (e.g., PR/advertising agency sites) rather than a consolidated group portal.
General email: Not publicly listed for the holding entity.
Main phone number: Not publicly listed for the holding entity.

Guidance: For the most accurate and current legal identifiers (įmonės kodas, PVM kodas) and the registered office address, consult Lithuania’s Juridinių asmenų registras (JAR) managed by Registrų centras or comprehensive business directories (see Sources and References).

Business Operations

UAB Publicum Group is commonly referenced as an umbrella entity in Lithuania’s integrated communications market, covering the spectrum from strategic public relations and corporate communications to advertising, creative, digital, brand strategy, and media planning/buying. The group’s operating model typically blends the following:

Main services:
- Public relations and corporate communications (reputation, stakeholder engagement, CSR, thought leadership)
- Issues and crisis management, media relations, press office services
- Brand strategy, creative advertising, content production, design
- Digital marketing (social media, performance advertising, analytics), web and content development
- Media planning and buying, audience research, campaign optimization
- Events, experiential marketing, internal communications

Business model:
- Retainer-based PR and communications advisory
- Project-based fees for creative, digital, and brand assignments
- Commission and fee structures for media planning/buying
- Research and insights support aligned to campaign work

Market position:
UAB Publicum Group is recurrently described in local market commentary as one of the integrated communications groups operating in Lithuania, servicing local and international clients across sectors (FMCG, financial services, telecoms, tech, public institutions, and NGOs). Formal market share data for the holding entity is not publicly published; however, group-affiliated agencies are often visible in industry awards and rankings.

History

Founding and development:
While the exact incorporation date of UAB Publicum Group could not be verified in public registries consulted, the “Publicum” brand has been associated with PR/communications and integrated agency services in Lithuania since the late 1990s–early 2000s. Over time, the group structure evolved to encompass complementary disciplines (PR, creative, media, digital), aligning with global agency network affiliations and local market demand for integrated solutions.

Key milestones (indicative, high-level):
- Establishment of the Publicum-branded PR/communications practice in Lithuania (late 1990s–early 2000s period reported in sector narratives)
- Expansion into media planning/buying and creative advertising services under a unified group concept
- Participation and recognition in local industry awards and community events (PR and advertising festivals), reflecting active market presence

Note: Specific corporate restructuring events, acquisitions, or formal affiliation agreements (e.g., with global networks) are not publicly documented in detail under the “UAB Publicum Group” legal name.

Financial Information

Revenue: Not publicly disclosed for UAB Publicum Group as a consolidated entity in the sources reviewed.
Funding rounds: None publicly documented; typical for Lithuanian privately held communications groups.
Ownership structure: Private Lithuanian shareholding. Detailed shareholding breakdown is not publicly available in the open sources reviewed. If needed, ownership details can be requested from Registrų centras or obtained via licensed credit information providers.

Leadership and Management

Executives (vadovai): Full names and official positions for the holding entity UAB Publicum Group were not publicly listed in the open sources reviewed.
Board members: Not publicly listed in open sources for the holding entity.

Guidance: Executive and governance information can usually be retrieved from the Juridinių asmenų registras (JAR) extract or via professional business intelligence platforms (Creditinfo, Rekvizitai.lt), subject to access terms.

Office Locations

Primary office (buveinė): Vilnius, Lithuania. The full registered office address and phone number for UAB Publicum Group were not publicly available in the sources reviewed.
Additional offices: No additional Lithuanian or international addresses could be verified for the holding entity.

Market Position

Competitors (indicative):
- Fabula Rud Pedersen (PR/public affairs)
- INK agency (PR/content/digital)
- Havas Group Lithuania (advertising/digital)
- DDB Vilnius / related creative agencies
- BBDO/related affiliates, Not Perfect, and other integrated creative shops
- Media agencies such as Inspired UM, Carat, and local independents

Competitive advantages (typical for integrated groups):
- Integrated offering across PR, creative, digital, and media planning
- Local market expertise with access to regional/global best practices via network affiliations
- Cross-disciplinary teams and consolidated account management

Note: Specific market share data for UAB Publicum Group is not publicly released.

Recent Developments

Recent, verifiable news items specifically referencing “UAB Publicum Group” (the holding entity) are limited in open sources. Group-affiliated agencies are periodically visible in local industry events (PR Impact Awards, advertising festivals such as Adrenalinas) and client campaign showcases, suggesting ongoing commercial activity and sector engagement. For confirmed developments (new leadership appointments, major account wins, mergers, or partnerships), consult the company’s formal disclosures or reliable trade media reports.

Contact Information

Holding entity contact:
- Official website: Not clearly identified for UAB Publicum Group in public sources
- Email: Not publicly listed
- Phone: Not publicly listed
- Registered office address: Not publicly listed

If you require certified contact and legal data, request an official JAR (Registrų centras) extract for UAB Publicum Group or consult licensed directories listed below.

Sources and References

Because the holding entity’s detailed, public-facing disclosures are limited, the following sources are recommended for verification and obtaining authoritative legal and contact information:

- Registrų centras (Juridinių asmenų registras, JAR) — https://www.registrucentras.lt/
- Rekvizitai.lt (Lithuanian business directory) — https://rekvizitai.lt/
- Creditinfo Lietuva (business credit and corporate data, subscription) — https://lt.creditinfo.com/
- Sodra (aggregate employment data, where applicable) — https://www.sodra.lt/
- Verslo žinios (vz.lt) — industry coverage on advertising/PR market — https://www.vz.lt/
- PR Impact Awards and Adrenalinas festival pages — for industry recognition and agency activity — search “PR Impact Awards Lithuania” and “Adrenalinas festival Lithuania”

- Company brand websites potentially related to operational units (for context only; not confirmed as the holding entity’s site): “Publicum” (PR/communications) and other affiliated agency sites in Lithuania. If a dedicated “Publicum Group” site exists, it was not identifiable in the open sources reviewed.

Last updated: December 2025. If you have an official document or registry extract for UAB Publicum Group (įmonės kodas, PVM kodas, buveinės adresas), you can cross-reference and enrich this profile accordingly.