Uždaroji akcinė bendrovė „MV GROUP Distribution LT“

Uždaroji akcinė bendrovė „MV GROUP Distribution LT“ is a Lithuanian private limited company that operates as the Lithuanian distribution arm of MV GROUP, one of the largest beverage and fast-moving consumer goods (FMCG) groups in the Baltic states. The company focuses on import, brand building, and nationwide distribution of alcoholic and non-alcoholic beverages and selected FMCG categories to modern trade, traditional trade, and HoReCa channels across Lithuania.

Company Overview

Legal name: Uždaroji akcinė bendrovė „MV GROUP Distribution LT“ (UAB „MV GROUP Distribution LT“)
Industry sector: Wholesale distribution (alcoholic beverages, non-alcoholic beverages, and FMCG), sales and marketing services
Parent group: MV GROUP (Baltic beverage and FMCG group)
Founding: The Lithuanian distribution business traces its origins to the early 1990s under the name „Mineraliniai vandenys“; the entity and brand were reorganized and rebranded under MV GROUP as MV GROUP Distribution (Lithuania) in the late 2010s–early 2020s (precise re-registration date for the legal entity styled „MV GROUP Distribution LT“ should be verified in the Lithuanian Register of Legal Entities).
Headquarters: Vilnius, Lithuania (exact registered office street address not independently verified in the sources reviewed)

Legal Information

Įmonės kodas (Company code): Not independently verified in public secondary sources reviewed; please consult Registrų centras (Juridinių asmenų registras) for the authoritative record.
PVM mokėtojo kodas (VAT code): Not independently verified; confirm via VIES (ec.europa.eu/taxation_customs/vies) or Registrų centras.
Teisinė forma: Uždaroji akcinė bendrovė (UAB)
Oficiali svetainė: https://mvgroup.eu/ (group) — see Distribution section for Lithuania
El. paštas: A public, distribution-specific email was not listed in the sources reviewed; the group-level contact commonly referenced is info@mvgroup.eu (for redirection to the appropriate business unit).
Registruotos buveinės adresas: Vilnius, Lithuania (full street address not confirmed in the sources reviewed; verify in Registrų centras).
Telefonas: Not publicly confirmed in the sources reviewed.

Business Operations

UAB „MV GROUP Distribution LT“ focuses on the end-to-end distribution and development of an extensive portfolio of beverage and selected FMCG brands in Lithuania. Its core activities include:

- Import and wholesale distribution of alcoholic beverages (spirits, wine, sparkling wine, cider) and non-alcoholic drinks (water, soft drinks, energy drinks, juices), along with selected complementary FMCG categories.
- Nationwide route-to-market coverage across modern retail chains, traditional trade, convenience formats, and HoReCa (hotels, restaurants, cafés).
- Trade marketing, category management, merchandising, and brand-building services in cooperation with brand owners.
- Demand planning, salesforce management, and customer service integrated with group logistics capabilities (MV GROUP Logistics) for warehousing and last-mile delivery.

Business model: The company operates primarily as an exclusive or authorized distributor for international and local beverage brands, combining import, warehousing, and B2B distribution with trade marketing. It also acts as a domestic distributor for brands produced by MV GROUP Production companies in Lithuania (e.g., well-known local spirits and wines), coordinating national sales and channel execution.

Market position: MV GROUP Distribution LT is widely recognized in industry media and trade sources as one of the largest beverage distributors in Lithuania by portfolio breadth and geographic coverage. Precise, independently audited market share figures are not publicly available.

History

- Early 1990s: The distribution activity in Lithuania begins under the company known as „Mineraliniai vandenys“, becoming one of the pioneering post‑independence national distributors of beverages.
- 2000s: Expansion of the imported and domestic brand portfolio; growing presence in modern retail and HoReCa channels; integration with logistics services to support nationwide coverage.
- 2010s: Consolidation of business units under the MV GROUP umbrella as the group expands across the Baltics; continuous portfolio expansion and professionalization of trade marketing and category capabilities.
- Late 2010s–early 2020s: Corporate rebranding initiatives align the distribution businesses to the MV GROUP identity; the Lithuanian distribution entity adopts the styling „MV GROUP Distribution LT“. Group investments are directed toward digitalization, salesforce tools, and logistics infrastructure to increase efficiency and service levels.
- 2022–2024: The group publicly communicates compliance with evolving EU sanctions and adjusts market exposures; continued focus on core Baltic operations and portfolio optimization.

Note: Specific legal re-registration dates, historical corporate actions, and past name changes for the precise legal entity should be confirmed in Registrų centras records.

Financial Information

Revenue: The group (MV GROUP) has publicly communicated annual consolidated revenues in the hundreds of millions of euros in press materials; however, entity-level revenue for UAB „MV GROUP Distribution LT“ and audited breakdowns by country or segment were not available in the public sources reviewed.
Profitability: Not publicly disclosed at the subsidiary level in sources reviewed.
Funding rounds: Not applicable; the company operates as part of a privately held group rather than a venture-backed startup.
Ownership structure: UAB „MV GROUP Distribution LT“ is part of MV GROUP, a privately held Baltic business group. Ultimate beneficial ownership details and intra-group shareholdings should be verified via the Lithuanian Register of Legal Entities (JAR) and UBO disclosures, as they are not comprehensively published in the secondary sources reviewed.

Leadership and Management

Vadovai (key executives): The current day-to-day executives of UAB „MV GROUP Distribution LT“ (e.g., general manager, commercial director, finance director) are not listed on the public pages reviewed. Historically, MV GROUP’s leadership has included well-known Lithuanian executives at the group and production levels; however, the present, named executives for the Lithuanian distribution legal entity could not be independently verified as of the date of this profile.
Valdyba (Board): For the subsidiary, board composition is not publicly listed in the sources reviewed. Group-level governance information is published selectively by MV GROUP. For authoritative, current appointments, consult Registrų centras (JAR) extracts.

Office Locations

Head office (buveinė): Vilnius, Lithuania (exact address and switchboard phone number could not be independently verified in the public sources reviewed).
Regional offices/depots: As a national distributor, the company typically services Lithuania via central warehousing and regional coverage; specific addresses and phone numbers for regional depots (e.g., Kaunas, Klaipėda, Šiauliai, Panevėžys) were not listed in the sources reviewed. Please consult the company directly or official registries for up-to-date, complete contact points.

Market Position

Competitors in Lithuania (illustrative): Amber Distribution Lithuania (Amber Beverage Group), Bennet Distributors, Liviko (Lithuania), Pernod Ricard Lietuva, and in broader FMCG distribution segments, players such as Sanitex. In certain categories, large producers also self-distribute (e.g., major breweries and beverage producers operating their own RTM networks).
Competitive advantages: Pan‑Baltic scale via MV GROUP, a diversified and balanced brand portfolio (local and international), integrated logistics (with MV GROUP Logistics), experienced salesforce and trade marketing capabilities, and longstanding relationships with all major Lithuanian retail chains and HoReCa partners.
Market share: Public, independently audited market share figures for the Lithuanian distribution subsidiary are not available in the reviewed sources.

Recent Developments

- Corporate brand alignment: The Lithuanian distribution business completed a brand and naming alignment under „MV GROUP Distribution“ in the late 2010s–early 2020s to create a unified Baltic identity.
- Operational improvements: Continued investments in digital sales tools, category management, and logistics capabilities to enhance service levels to retail and HoReCa customers.
- Portfolio updates: Ongoing optimization of the imported and local brand portfolio; announcements regarding new distribution partnerships appear periodically in trade press and the group’s communications.
- Regulatory and market changes: Continued compliance with EU regulatory frameworks, including post‑2022 trade restrictions and sanctions, with emphasis on core Baltic markets.

Contact Information

Registered office: Vilnius, Lithuania — exact street address not confirmed in the public sources reviewed (verify in Registrų centras).
Phone: Not publicly confirmed (contact via website or group switchboard).
Email: info@mvgroup.eu (group-level contact; request redirection to MV GROUP Distribution LT).
Website: https://mvgroup.eu/ (Distribution business section for Lithuania)

Notes on Data Availability

In Lithuania, authoritative legal, registration, and leadership information is maintained by Registrų centras (Juridinių asmenų registras). While many details are publicly accessible, some require paid extracts. During the preparation of this profile, several specific data points requested (įmonės kodas, PVM kodas, full registered address, switchboard phone, named executives for the exact legal entity) were not available in the openly accessible secondary sources reviewed. Readers are encouraged to obtain an official JAR extract for the most current and complete legal data.

Sources and References

- MV GROUP (official corporate site): https://mvgroup.eu/ — general information on the group, its companies (including Distribution), activities, and markets.

- MV GROUP Distribution (section/page on the corporate site; language versions may vary by region): starting point https://mvgroup.eu/en/companies/ (navigate to Distribution Lithuania) or Lithuanian version https://mvgroup.eu/lt/

- Lithuanian Register of Legal Entities (Registrų centras, JAR) — authoritative source for legal data, executives, and registered address (paid extract may be required): https://www.registrucentras.lt/

- VIES VAT number validation (for PVM code confirmation): https://ec.europa.eu/taxation_customs/vies/

- Rekvizitai.lt (Lithuanian business directory; secondary source for company snapshots; verify against RC/JAR): https://rekvizitai.lt/

- Lithuanian business media (industry context, interviews, and announcements; verify specific articles for dates and details): Verslo žinios (https://www.vz.lt/), Delfi Verslas (https://www.delfi.lt/verslas/)

Disclaimer

This profile consolidates publicly available information as of the date of preparation. Certain legal and contact details for UAB „MV GROUP Distribution LT“ were not openly listed in the sources reviewed and should be confirmed directly with the company or via official Registrų centras records.