Uždaroji akcinė bendrovė "NORFOS MAŽMENA"

Uždaroji akcinė bendrovė "NORFOS MAŽMENA" (UAB Norfos mažmena) is a Lithuanian retail company operating the NORFA chain of supermarkets and hypermarkets across Lithuania. The brand is known for a price–value positioning, broad grocery assortments, private-label products, and a customer loyalty program.

Company Overview

Legal name: Uždaroji akcinė bendrovė "NORFOS MAŽMENA"
Trade name/brand: NORFA
Type: Private limited company (UAB)
Industry sector: Retail trade (grocery, household goods, FMCG)
Founded: Late 1990s (NORFA retail network was established in the 1990s; precise legal incorporation year for UAB Norfos mažmena is recorded in Lithuanian registries)
Headquarters: Vilnius, Lithuania (registered office details are held by the Lithuanian business registry; see Legal Information)

Legal Information

Įmonės kodas (Company code): Not available in this dataset; refer to Registrų centras (Lithuanian Centre of Registers) or the business information portal Rekvizitai.lt for the official registration number.
PVM mokėtojo kodas (VAT code): Not available in this dataset; consult Registrų centras/Rekvizitai.lt for the official VAT number (typically formatted as LT + company code for Lithuanian VAT payers).
Official website: https://www.norfa.lt
Official email: Not publicly listed on the official website pages available in this dataset; customer contact typically facilitated via the website’s contact page or store-level contacts.
Registered office address: The full registered office address is maintained by Registrų centras; not available in this dataset.
Registered office phone number: Not available in this dataset; see Registrų centras/Rekvizitai.lt or the “Kontaktai” section on the official site for current numbers.

Note: In Lithuania, authoritative legal identifiers (įmonės kodas and PVM kodas), registered office address, and official phone numbers are best sourced directly from the Centre of Registers (Registrų centras) or validated business directories such as Rekvizitai.lt.

Business Operations

Main products/services: Grocery and everyday goods (fresh food, packaged food, beverages), household goods, personal care products, selected non-food items, seasonal goods, and private-label ranges. NORFA hypermarkets carry broader assortments including homeware and limited appliances; some locations host pharmacies via related entities.

Business model: Multi-format retail chain (supermarkets and hypermarkets) focused on value pricing, frequent promotions, loyalty discounts, and private-label development. The company leverages national-scale procurement and logistics (often linked with sister/related wholesale and distribution entities) to control costs and support competitive pricing.

Scale and footprint: NORFA operates more than 150 stores across Lithuania (supermarket and hypermarket formats), with coverage in major cities and regional towns. Store sizes and assortments are tailored to local demand.

Customer programs: NORFA loyalty card program offering regular discounts and promotional pricing; store-specific services (e.g., fresh counters) vary by format.

History

Founding story: NORFA emerged in the Lithuanian retail market in the 1990s during the rapid development of modern grocery chains. The network was built by Lithuanian entrepreneurs, with UAB Norfos mažmena established to operate the retail business under the NORFA brand.

Key milestones:
- Launch and expansion in the late 1990s and early 2000s, transitioning from smaller grocery outlets to larger supermarkets and hypermarkets (NORFA XL).
- Introduction of private-label products and the NORFA loyalty program, strengthening value positioning.
- Continuous store network growth and remodeling (energy efficiency upgrades, updated store formats, expanded fresh assortments).
- Cooperation with related logistics/wholesale partners to enhance supply chain capabilities.

Major developments: Expansion into hypermarket formats; increased focus on private label; investment in store modernization; broader regional coverage across Lithuania.

Financial Information

Revenue: UAB Norfos mažmena is among Lithuania’s largest grocery retailers; exact annual revenue figures vary by year and are reported in statutory financial statements. Public summaries (media and registries) indicate significant year-on-year growth consistent with market trends, but precise numbers are not available within this dataset.

Funding rounds: As a private Lithuanian company (UAB), UAB Norfos mažmena is not typically associated with venture-style funding rounds. Expansion is generally financed via retained earnings, banking facilities, and group-level arrangements.

Ownership structure: UAB Norfos mažmena is privately held. Lithuanian business press has long associated the NORFA retail network’s principal ownership and leadership with entrepreneur Dainius Dundulis. Specific shareholding breakdown is recorded at Registrų centras; detailed data is not available in this dataset.

Leadership and Management

Key executives (vadovai):
- Dainius Dundulis — Co-founder/Principal shareholder; widely profiled by Lithuanian business media as the long-time leader associated with the NORFA retail network.
- Other executive positions (e.g., Generalinas direktorius/CEO, Finansų direktorius/CFO, Operacijų vadovas/COO) are not publicly listed in the sources accessible within this dataset.

Board members (valdyba): Board composition is maintained in the official corporate filings with Registrų centras; detailed, current names and roles are not available in this dataset.

Note: For authoritative and current leadership/board data (full names and positions), consult the company’s filings at Registrų centras or validated business directories (Rekvizitai.lt).

Office Locations

Registered office: Maintained by Registrų centras; not available in this dataset.
Additional offices/regional hubs: Not publicly detailed in the sources accessible within this dataset. Operational presence is distributed via the national store network.

Note: Store addresses are numerous and change with ongoing network development; consult the official website’s store locator for up-to-date locations and store-level contact numbers.

Market Position

Competitors: Other major grocery chains in Lithuania include Maxima, Lidl, Rimi, and Iki. NORFA competes on price–value, assortment breadth, and network coverage.

Market share: NORFA is widely recognized as one of the largest retail chains in Lithuania. Specific market share percentages fluctuate by year and source and are not available in this dataset.

Competitive advantages: Local ownership and market expertise; multi-format footprint; strong private-label offerings; focus on price competitiveness and loyalty discounts; streamlined procurement and logistics through related group capabilities; ongoing store modernization and energy-efficiency investments.

Recent Developments

Network expansion: Continued opening and remodeling of stores in cities and regional towns to improve coverage and customer experience.
Operational upgrades: Emphasis on energy-efficient store systems, refrigeration upgrades, and improved fresh and local assortments.
Partnerships: Collaboration with local suppliers and related logistics/wholesaling entities to stabilize supply and pricing.

Note: For the latest news (store openings, program changes, sustainability initiatives), consult Lithuanian business media and the company’s official announcements.

Contact Information

Website: https://www.norfa.lt
Email: Not publicly listed in the sources accessible within this dataset (use the website “Kontaktai”/contact page).
Phone (head office): Not available in this dataset; refer to Registrų centras/Rekvizitai.lt or the website’s contact information.
Postal address (registered office): Maintained by Registrų centras; not available in this dataset.

Customer contact tip: For store-specific inquiries or loyalty program support, use the store locator and contact tools provided on the official website.

Sources and References

Primary sources:
- NORFA official website (norfa.lt): corporate and store information, loyalty program details, promotional materials.
- Registrų centras (Lithuanian Centre of Registers): authoritative legal registration data (įmonės kodas, PVM kodas, registered address, officers/board filings).
- Rekvizitai.lt (Lithuanian business directory): summarized legal and contact data, financial snapshots, and company profile.

Secondary sources (business media):
- Verslo žinios (vz.lt): articles and rankings on Lithuanian retail chains and market developments.
- Delfi Biznis (delfi.lt) and 15min.lt: news coverage of store openings, leadership interviews, and retail market trends.
- Industry analyses and market reports on Lithuanian grocery retail (various publishers) for competitive and market position context.

Important data note: Exact legal identifiers (įmonės kodas and PVM kodas), the full registered office address, official phone numbers, and complete executive/board rosters should be verified directly in Registrų centras or Rekvizitai.lt to ensure currency and accuracy.