Uždaroji akcinė bendrovė "VIČIŪNAI IR PARTNERIAI"

Uždaroji akcinė bendrovė "VIČIŪNAI IR PARTNERIAI" (commonly styled as UAB VIČIŪNAI IR PARTNERIAI) is a Lithuanian company associated with the Vičiūnai Group, one of the largest food manufacturing and distribution groups in the Baltic region. The company operates in the fast-moving consumer goods (FMCG) sector, focusing on sales, marketing, and distribution of branded food products—most notably under the VICI brand—across Lithuania and selected export markets.

Company Overview

Legal name: Uždaroji akcinė bendrovė "VIČIŪNAI IR PARTNERIAI"
Trade style: UAB VIČIŪNAI IR PARTNERIAI
Industry sector: Food and beverage (manufactured foods, seafood, frozen and chilled products); FMCG distribution and marketing
Founded: The specific founding date of UAB VIČIŪNAI IR PARTNERIAI is not publicly confirmed in accessible sources; the parent group (Vičiūnai Group) was established in 1991.
Headquarters: Kaunas, Lithuania (registered office city confirmed; exact street address is not verified in accessible sources)

Legal Information

Įmonės kodas (Company registration code): Not publicly available in the sources accessed. Please verify via the Lithuanian Register of Legal Entities (Juridinių asmenų registras, Registrų centras).
PVM kodas (VAT code): Not publicly available in the sources accessed. Please verify via the State Tax Inspectorate (Valstybinė mokesčių inspekcija, VMI).
Official website: Corporate: viciunai.com; Brand/consumer information: vici.eu (Lithuanian brand information may also be found via vici.eu or local brand portals).
Email address: Not publicly listed for UAB VIČIŪNAI IR PARTNERIAI in accessible sources. Generic Vičiūnai Group contact channels are used; please refer to viciunai.com or vici.eu for contact forms or general mailboxes.
Registered office address: Kaunas, Lithuania (full street address not confirmed in accessible sources).
Phone number (registered office): Not publicly listed in accessible sources. Please consult Registrų centras or authorized business directories.

Note: In Lithuania, precise legal identifiers (įmonės kodas, PVM kodas), full registered address, and direct contact details are typically available via official registries (Registrų centras/JAR) or detailed business directories (e.g., Rekvizitai). Access may require subscription or formal request.

Business Operations

UAB VIČIŪNAI IR PARTNERIAI functions primarily as a sales, distribution, and marketing arm within the Vičiūnai Group ecosystem, serving the Lithuanian market and in some cases neighboring markets. The company’s portfolio centers on VICI-branded products, which include:

- Surimi-based products (e.g., crab sticks, surimi salads)
- Seafood (smoked fish, herring, salmon products, chilled seafood)
- Frozen convenience foods (dumplings/gyoza, pelmeni, pancakes, blini, battered seafood)
- Ready-to-eat and ready-to-cook meals (chilled and frozen, including Asian-inspired lines)
- Value-added food categories for retail and foodservice channels

Business model: The company operates through FMCG distribution networks, modern trade (supermarkets, hypermarkets, discounters), traditional trade, and foodservice channels. It leverages Vičiūnai Group’s manufacturing base (located in Lithuania and selected EU countries) and centralized brand marketing to maintain consistent quality standards and supply chain efficiency. The company emphasizes category management, brand-building, and an omnichannel route to market aligned with retailer private-label partnerships and VICI-branded lines.

Market position: Within Lithuania and the Baltics, VICI is widely recognized as a leading brand in the surimi and processed seafood category. The group claims strong shelf presence across major retail chains, supported by broad product variety and continuous innovation in convenience foods.

History

Origins: Vičiūnai Group was established in 1991 in Lithuania and steadily expanded into seafood processing, surimi-based product manufacturing, and broader frozen and chilled convenience categories. UAB VIČIŪNAI IR PARTNERIAI emerged as a domestic distribution entity to consolidate national sales, trade marketing, and category execution for VICI and affiliated brands.

Key milestones (group-level context):
- 1990s: Formation of Vičiūnai Group; development of surimi processing capabilities and establishment of distribution across Lithuania.
- 2000s: Expansion of product portfolio and entry into multiple EU markets; strengthening of manufacturing capacities and quality systems (HACCP, ISO standards).
- 2010s: Diversification into broader convenience foods and foodservice channels; strong brand-building under VICI across Central and Eastern Europe.
- 2022–2024: Public announcements by Vičiūnai Group regarding restructuring of operations and exit from the Russian market, followed by continued emphasis on EU market development and supply chain resilience.

While the parent group’s trajectory is well-documented, specific incorporation and milestone dates for UAB VIČIŪNAI IR PARTNERIAI are not disclosed in the public sources accessed.

Financial Information

Revenue: Revenue figures for UAB VIČIŪNAI IR PARTNERIAI individually are not publicly available in the sources accessed. Vičiūnai Group reports substantial consolidated revenues at the group level, driven by European sales of surimi and convenience food categories, but formal audited breakdowns by subsidiary are typically not disclosed publicly.

Funding rounds: Not applicable; the company is privately held and does not report venture-style funding rounds.

Ownership structure: UAB VIČIŪNAI IR PARTNERIAI is part of the privately held Vičiūnai Group. Beneficial ownership of the group is associated with its founders and partners; detailed shareholding and subsidiary-level equity structures are not publicly disclosed in accessible sources.

Leadership and Management

Vadovai (executives): The names and positions (pareigos) of UAB VIČIŪNAI IR PARTNERIAI’s executives are not publicly listed in the sources accessed. Typically, Lithuanian companies disclose the direktorius (managing director) in the Juridinių asmenų registras (JAR). Please verify via Registrų centras for the current and historical records.

Board members: Specific board compositions for UAB VIČIŪNAI IR PARTNERIAI are not publicly available in the sources accessed.

Office Locations

Registered office (buveinė): Kaunas, Lithuania. The full street address and phone number are not confirmed in accessible public sources.

Other offices/warehouses: Not publicly enumerated in accessible sources. Vičiūnai Group operates manufacturing and logistics facilities in Lithuania and other EU countries; however, subsidiary-level address listings for UAB VIČIŪNAI IR PARTNERIAI are not published in the sources accessed.

Market Position

Competitors (Lithuania/Baltics and Europe):
- ICECO (Plungės šaltis) – frozen foods and seafood processing
- Norvelita – fish processing and seafood products
- Nomad Foods (Birds Eye/Iglo/Findus) – frozen foods (regional overlap varies)
- Mowi – salmon and seafood (primarily chilled/seafood categories)
- Frosta – frozen convenience foods (selected markets)
- Thai Union (John West, etc.) – canned and chilled seafood (category overlap varies)

Competitive advantages:
- Strong brand equity under VICI with broad product assortment
- Integrated supply chain linking EU manufacturing to retail distribution
- Category innovation in surimi and convenience meals aligned with European taste trends
- Established relationships with major retail chains and foodservice operators in Lithuania and the Baltics

Market share: Detailed, audited market share figures for Lithuania by company and subcategory are not publicly disclosed; industry reporting and retailer data suggest VICI’s leading position in surimi-based products and a significant share in frozen/convenience seafood categories.

Recent Developments

- Vičiūnai Group continued portfolio innovation in surimi and Asian-style convenience foods under the VICI brand (2022–2024).
- Public statements and media coverage (2022 onward) indicated the group’s exit and restructuring of operations in Russia, with increased strategic focus on EU markets, supply chain resilience, and brand growth in Central/Eastern Europe.
- Ongoing marketing campaigns and category management initiatives in Lithuanian retail channels to strengthen shelf presence and introduce new SKUs.

Note: Specific subsidiary-level announcements for UAB VIČIŪNAI IR PARTNERIAI are limited; public communications generally occur at the Vičiūnai Group or VICI brand level.

Contact Information

Company (UAB VIČIŪNAI IR PARTNERIAI):
- Website: viciunai.com (corporate), vici.eu (brand/consumer)
- Email: Not publicly listed for the subsidiary; consult the contact forms or general mailboxes provided on viciunai.com or vici.eu.
- Registered office address: Kaunas, Lithuania (full street address not verified in accessible sources)
- Phone: Not publicly listed in accessible sources

How to obtain verified details: For the įmonės kodas, PVM kodas, full address, phone, and current executives, please consult:
- Juridinių asmenų registras (Registrų centras/JAR)
- VMI (Valstybinė mokesčių inspekcija) for VAT registration status
- Rekvizitai.lt (business directory) for public listings

Sources and References

- Vičiūnai Group official website: viciunai.com
- VICI brand website: vici.eu
- Juridinių asmenų registras (JAR), Registrų centras: registrucentras.lt (official registry of Lithuanian legal entities)
- Valstybinė mokesčių inspekcija (VMI): vmi.lt (VAT registration information)
- Rekvizitai.lt (Lithuanian business directory): rekvizitai.lt (subsidiary listings and basic public data)
- Public media coverage on Vičiūnai Group operations and market developments (e.g., European business press and Lithuanian news portals, 2022–2024)

Disclaimer: This profile consolidates information available from public and corporate sources as of 2024-10. Subsidiary-level legal and contact details (įmonės kodas, PVM kodas, exact addresses, phone numbers, and named executives) were not found in accessible public listings and may require verification via official registries or authorized business databases.