Vinted UAB

Vinted UAB is a Lithuanian technology company that operates Vinted, a consumer-to-consumer online marketplace focused on second-hand fashion and related categories. Founded in 2008 in Vilnius, the company has grown into one of Europe’s largest recommerce platforms, connecting tens of millions of members across multiple countries. Vinted’s platform enables individuals to buy, sell, and swap pre-owned apparel and accessories, with an emphasis on affordability, convenience, and circular economy principles.

1. Company Overview

Legal name: Vinted UAB
Founded: 2008
Founders: Milda Mitkutė; Justas Janauskas
Headquarters: Vilnius, Lithuania
Industry sector: E-commerce; Online marketplace; Recommerce (second-hand fashion)

2. Legal Information

Įmonės kodas (Company code): 302767152 (commonly cited in Lithuanian business registries; verify in the Lithuanian Register of Legal Entities for the latest record)
PVM kodas (VAT code): Not publicly listed on the company’s main consumer channels; check the State Tax Inspectorate (VMI) VAT payer register for authoritative confirmation.
Official website: https://www.vinted.com (also accessible via local domains such as vinted.lt; corporate and press information is usually on vinted.com)
General contact email: info@vinted.com (general/corporate); press@vinted.com (media/press); legal@vinted.com (legal correspondence). Public user support is primarily handled in-app and via help.vinted.com rather than by email.
Registered office address (Lithuania): Švitrigailos g. 13, LT-03228 Vilnius, Lithuania (commonly used corporate address in Vilnius’ technology district; confirm against the latest registry extract)
Registered office phone: Not publicly provided by the company; Vinted directs consumer inquiries to its help center and in-app support.

Note: Lithuanian legal and tax identifiers are available through the Lithuanian Register of Legal Entities (Registrų centras) and the VMI VAT payer registry. Third-party directories (e.g., Rekvizitai) also publish company metadata, but authoritative confirmation should rely on state registers.

3. Business Operations

Main products/services:
- Vinted marketplace (web and mobile app) for buying/selling second-hand fashion, shoes, accessories, and select adjacent categories (e.g., children’s items, home goods in certain markets).
- Payments and shipping orchestration integrated into the marketplace.
- Vinted Go (logistics brand) providing optimized shipping solutions and pick-up/drop-off integrations with third-party carriers and point networks in select markets.

Business model:
- Primarily a C2C marketplace. Vinted typically allows listing for free and monetizes through buyer protection/service fees, optional seller-promoted listings/visibility boosts, and logistics margin components in supported markets. Pricing and fee structures vary by country.
- The company expands network effects through geographic rollouts, category expansion, and logistics optimization.

Market position:
- Recognized as one of Europe’s leading second-hand fashion platforms by membership and GMV. Vinted has crossed tens of millions of registered members across Europe and North America and is frequently characterized as a category leader in many of its core markets.

4. History

Founding and early years (2008–2014): Vinted was founded in Vilnius in 2008 by Milda Mitkutė and Justas Janauskas as a peer-to-peer site for exchanging and selling pre-loved clothing. The concept gained traction in Lithuania and quickly expanded internationally, leveraging simple listings and community features.

Scaling and internationalization (2014–2018): Vinted raised multiple venture rounds to support product development and expansion. The company experimented with monetization models and market entries, learning to refine pricing, shipping integrations, and user experience. Leadership was strengthened with marketplace veterans to improve unit economics and growth discipline.

Turnaround and growth (2018–2021): Under CEO Thomas Plantenga (appointed after a period of strategic refocus), Vinted returned to growth, streamlined operations, and shifted toward a model that emphasized frictionless listing and cost-efficient logistics. In November 2019, Vinted became Lithuania’s first unicorn following a large growth round. In 2020, Vinted acquired Netherlands-based United Wardrobe to consolidate market position in the Benelux region. In May 2021, Vinted raised a significant growth round at a multi-billion-euro valuation to accelerate expansion and invest in logistics (Vinted Go).

Recent developments (2022–present): Vinted launched and expanded Vinted Go as a logistics brand, integrating with pick-up/drop-off networks to lower shipping friction and costs. In 2022, Vinted agreed to acquire German luxury second-hand marketplace Rebelle, strengthening its position in the DACH region and in premium resale. The company has continued geographic expansion, category refinement, and platform investments focused on safety, trust, and buyer-seller protection.

5. Financial Information

Revenue and profitability: Vinted UAB is a privately held company and does not routinely publish consolidated financials in press materials. Annual statutory financial statements are filed in Lithuania (Registrų centras). Media and analyst reports have described rapid revenue growth driven by GMV expansion and international rollout; the company has also reported periods of investment-driven losses linked to market entry, marketing, and logistics build-out. Precise recent revenue figures should be verified from filed accounts or reputable financial databases.

Funding history (selected):
- 2019: €128 million growth round led by Lightspeed Venture Partners, reported at a €1+ billion valuation (unicorn status).
- 2021: €250 million round led by EQT Growth, widely reported at approximately €3.5 billion valuation.
- Earlier rounds (2013–2015): Multiple financings reported involving Accel, Insight Venture Partners (now Insight Partners), and others to support early international expansion and product development.
Note: The company has also attracted participation from investors such as Sprints Capital and Burda Principal Investments in various rounds noted by media.

Ownership structure: Privately held. Ownership includes founders, employees (via equity/option programs), and institutional investors from the venture and growth equity community (e.g., EQT Growth, Lightspeed Venture Partners, Insight Partners, Accel, Sprints Capital, Burda Principal Investments). Exact cap table details are not publicly disclosed.

6. Leadership and Management

Key executives (vadovai):
- Thomas Plantenga – Chief Executive Officer (CEO).
- Founders: Milda Mitkutė; Justas Janauskas (former CEO in earlier years).
Note: Vinted does not consistently publish a full executive roster (CFO/CTO/COO, etc.) and board composition on public consumer-facing channels. Additional leadership details typically appear in press releases, conference talks, and professional profiles. For official and current management appointments, consult the Lithuanian Register of Legal Entities and company filings.

Board members: Not comprehensively listed on public channels. Media coverage indicates board representation from senior company executives and investor representatives associated with EQT Growth, Lightspeed, Insight Partners, and other major shareholders. For an authoritative, current list, refer to official registry filings.

7. Office Locations

Registered headquarters (Lithuania):
- Švitrigailos g. 13, LT-03228 Vilnius, Lithuania
- Phone: Not publicly listed for general inquiries; support is handled via help center and in-app.

Other offices (selection):
- Berlin, Germany (Vinted has operated product/engineering and market operations teams in Berlin).
- Amsterdam, Netherlands (post-United Wardrobe acquisition, commercial and operations presence).
- Prague, Czech Republic (technology and operations functions).
- Additional operational hubs may exist under the Vinted Go logistics brand in markets where pick-up/drop-off integration is a priority.
Addresses and direct office phone numbers: Specific street addresses and phone lines for non-HQ offices are not consistently published on public-facing sites. Local legal entities may be traceable via national company registers (e.g., Handelsregister in Germany, KvK in the Netherlands) for registered addresses, which may differ from working office locations.

8. Market Position

Competitors: Depop (Etsy), eBay’s pre-owned fashion segment, Vestiaire Collective (luxury resale), Wallapop (general classifieds, selected markets), Zalando Pre-owned, Poshmark (in markets where present), Vinted’s acquired brands (e.g., Rebelle) historically competed in certain segments or geographies.

Market share: Exact quantified market share is not publicly disclosed. Independent analyst and media commentary frequently describes Vinted as the leading C2C second-hand apparel marketplace in several European markets by users and GMV.

Competitive advantages:
- Large, engaged community with network effects across multiple European markets.
- Friction-reducing logistics integrations (Vinted Go) and buyer protection mechanisms supporting cross-border trade.
- Mobile-first experience, simple listing, and low friction for casual sellers.
- Brand strength in second-hand fashion and continuous category optimization.

9. Recent Developments

- Vinted Go launch and expansion (2022–present): Vinted introduced Vinted Go to improve shipping experience via partnerships with carriers and PUDO networks; has expanded capabilities and coverage in several countries.
- Acquisition of Rebelle (2022): Agreement to acquire Hamburg-based luxury resale marketplace Rebelle, consolidating Vinted’s position in the DACH region and premium segment.
- Integration of United Wardrobe (2020): Acquisition and integration of Netherlands-based United Wardrobe strengthened the Benelux footprint and marketplace liquidity.
- Geographic growth: Continued launch and scaling across European markets, with emphasis on improving cross-border liquidity and trust/safety tooling.
Note: The company regularly updates product features, fees, and logistics options per market; consult Vinted’s help center and press room for the latest changes.

10. Contact Information

Corporate headquarters:
Vinted UAB
Švitrigailos g. 13, LT-03228 Vilnius, Lithuania
Website: https://www.vinted.com
General email: info@vinted.com
Press/media: press@vinted.com
Legal: legal@vinted.com
Phone: Not publicly listed for general inquiries (customer service is handled via help.vinted.com and in-app support).
Help Center: https://www.vinted.com/help

11. Sources and References

- Vinted official site and press room: https://www.vinted.com; Help Center: https://www.vinted.com/help
- Lithuanian Register of Legal Entities (Registrų centras): https://www.registrucentras.lt (for official company filings and identifiers)
- VMI VAT payer register (Lithuania): https://www.vmi.lt (for VAT registration verification)
- Rekvizitai (Lithuanian business directory) – Vinted UAB profile (company code, address, and registry metadata; cross-check with official registers): https://rekvizitai.vz.lt (search “Vinted UAB”)
- TechCrunch (2019): Coverage of Vinted’s €128M round and unicorn status (Nov 2019). Example: https://techcrunch.com (search “Vinted 128 million unicorn”)
- Sifted/FT (2021): Coverage of Vinted’s €250M round at ~€3.5B valuation. Example: https://sifted.eu (search “Vinted €250m EQT Growth”)
- Tech.eu / Sifted (2022): Vinted’s acquisition of Rebelle. Example: https://tech.eu; https://sifted.eu (search “Vinted acquires Rebelle”)
- Vinted blog/press updates on Vinted Go logistics brand: https://www.vinted.com (press/blog sections)

Disclaimer: Certain data points (e.g., VAT code, specific non-HQ office addresses/phones, full board roster, and up-to-date financial figures) are not consistently disclosed on public consumer channels. For legally authoritative and current information, consult the Lithuanian Register of Legal Entities, VMI VAT register, and the company’s most recent filings.